Industries · Events & venues

Location intelligence for events, venues and exhibitions

Find exhibitors, sponsors and suppliers, and keep event days moving around traffic and weather.

25ready-made templates
6kinds of use case
5one-minute stories
37blocks used
156hours a month saved by them all (an estimate)

Why events & venues teams use xMap Flows

Events succeed on the people you bring in and the day running smoothly. xMap Flows finds companies to exhibit and sponsor, caterers, AV and security suppliers, hotels for room blocks, and venues that compete with yours. On event days it watches road incidents and the weather around the venue, alerts the operations team and runs a concierge chat for attendees.

Exhibitor and sponsor lists go stale

Growing companies in your sector and area, found every week.

Suppliers found by phone

Caterers, AV, security and transport suppliers near the venue, with ratings.

Traffic and weather on the day

Live alerts on closures, heat, rain and wind around the venue.

Attendees need help

A concierge chat answers with parking, food and transport nearby.

Venues, event organisers, exhibition companies and wedding planners filling dates, booking suppliers and keeping guests safe.

How a flow works for events & venues

Every flow reads left to right: something starts it (a schedule, a message, an app event or new rows), it looks at an area, gathers data, lets xMap AI make sense of it, applies your rules, and sends the result where your team works. These are the blocks events & venues templates use most.

  1. 1

    Where

    Choose the area: countries, cities, a radius around your own sites, or shapes you draw.

    Area of interest · Travel area

  2. 2

    Data

    Bring in what is there and what is changing.

    Nearby places · Weather forecast · Traffic incidents · Demographics · Job postings

  3. 3

    AI and your rules

    Score, rank, keep only what is new or fits, and match with your own data.

    xMap LLM · Place classifier · AI agent · Sort and limit · Only new

  4. 4

    Where results go

    Send each result where your team works.

    Email · Show on a map · HubSpot · Google Sheets · WhatsApp Business

Use cases and templates for events & venues

Each template is a real flow on live data. Open it, change the city and the kind of place, test it and deploy it. Grouped by what the team wants to do.

Find customers and leads 9 templates

See them in the template gallery

New offices near your venue, scored, with the person who books events.

Every Monday: corporate offices and business centres that opened within 5 km of your venue in the last six months, scored by xMap AI as clients for meetings, launches and staff parties, with the office or HR manager from Apollo, into HubSpot. A company that just moved in has not chosen its venue for launches and parties yet. Reaching the office manager early fills weekday dates.

Good for
A hotel’s events team · A conference venue · A restaurant with private rooms
Each run gives
New leads in HubSpot
Time saved
About 6 hours a month (an estimate)

Companies hiring sales in your show’s industry, sized, with the marketing manager.

Every week: companies in your show’s industry hiring sales and business development roles, a sign they want new customers, one per company, sized with Apollo, with the marketing manager, into HubSpot for the exhibitor sales team. Companies hiring sales people want new customers, and a trade show is how they meet them. They are the easiest exhibitors to sign.

Good for
A trade show organiser · An exhibition company · A conference sponsorship team
Each run gives
New leads in HubSpot
Time saved
About 8 hours a month (an estimate)

Well-rated caterers near your venue, approved for your preferred list.

Every quarter: the best-rated caterers within 10 km of your venue, the new ones only, each with what they do best by xMap AI, approved by the events manager, then added to HubSpot. A preferred list with a few strong caterers protects every event. New ones are checked as they appear.

Good for
A venue with outside catering · An event planner · A corporate office manager
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Brands opening branches near your venue, with a sponsorship idea.

Every month: chains that opened new branches near your venue in the last six months, one per brand, with the marketing director from Apollo and a sponsorship idea by xMap AI for your next events. A brand new to an area needs to be seen there. A local event is a natural sponsorship.

Good for
A venue selling sponsorships · A festival organiser · A sports club
Each run gives
New leads in HubSpot
Time saved
About 2 hours a month (an estimate)

Schools near your exhibition, sorted by kind, in HubSpot.

Every term: schools within 30 km of your exhibition or museum, with phone and website, grouped by kind, the new ones added to HubSpot for the education bookings team. School trips fill weekdays. A complete list of schools nearby is the start of a steady programme.

Good for
A museum · A science centre · A theme park
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Universities with their careers lead and an approved invitation.

Every year before the season: universities and colleges in your country’s main cities, with the head of careers from Apollo and an invitation by xMap AI, approved by you, sent from Gmail. Career fairs need universities as partners. Reaching the careers team with a clear offer gets them on board.

Good for
A career fair organiser · A graduate recruitment company · An employer branding agency
Each run gives
Approved emails from your Gmail
Time saved
About 2 hours a month (an estimate)

The best food businesses in town, invited to run a stall.

Before the festival: the best-rated fast food, food court and street-food style places in your city, with an invitation by xMap AI to run a stall, approved by you, then emailed. A food festival is only as good as its vendors. The best-rated ones are invited first, with an approved message.

Good for
A food festival · A night market · A sports event caterer
Each run gives
An email
Time saved
About 1 hours a month (an estimate)

Festivals, tours and conferences announced in the news, each with a sales angle.

Every morning: the arts and entertainment news read by xMap AI for festivals, concert tours, conferences and trade shows being announced or moved, each placed on the map, the new stories only, with a line on what the organiser may need, emailed to your sales team. Organisers book venues, caterers and crews soon after they announce. Hearing about it the same morning puts your offer first.

Good for
A venue sales team · An event production company · An event catering firm
Each run gives
A morning email · A map
Blocks
Schedule → News → Only new → xMap LLM → Email → Show on a map
Time saved
About 15 hours a month (an estimate)

Corporate and wedding leads joined into one pipeline memo.

Every Friday: two lists in one memo: new offices near your venue (corporate events) and newly opened wedding planners (wedding referrals), joined by xMap AI into a one-page pipeline for the sales meeting. Two kinds of clients, one sales meeting. The memo puts both on one page with who to call first.

Good for
A venue sales team · A hotel events department · A banquet hall
Each run gives
An email · A map
Time saved
About 8 hours a month (an estimate)

Site selection and expansion 1 template

See them in the template gallery

The best venues in a candidate city, with hotels and food nearby.

When you are choosing a city: its convention centres and event venues, each with the hotels and restaurants within 1 km, scored by xMap AI for a 1,000-person conference and written up as a short venue report. Choosing a host city starts with venues. This flow scores them with what surrounds them, for an easy committee decision.

Good for
An association choosing its next host city · A conference company · A corporate events team
Each run gives
An email with the report
Time saved
About 4 hours a month (an estimate)

Competitor watch 1 template

See them in the template gallery

New venues in your city, rated by guests, with what they mean for your bookings.

Every month: event venues, banquet halls and wedding venues that opened in your city, how guests rate them by xMap AI, and what it means for your bookings, emailed to the sales director. A new banquet hall can take your busiest dates. Knowing the month it opens gives the sales team time to react.

Good for
A banquet hall · A hotel ballroom · An events venue group
Each run gives
An email
Time saved
About 1 hours a month (an estimate)

Operations and alerts 8 templates

See them in the template gallery

An approved weather plan for the event day, sent to the crew.

On the morning of your outdoor event: the hour-by-hour forecast at the venue, a plan by xMap AI (go ahead, tents, or move indoors), approved by the event manager, then sent to the crew on WhatsApp. The decision to put up tents or move indoors is made at dawn on the day. The plan arrives ready, so the manager only has to approve it.

Good for
An outdoor wedding · A food festival · A corporate family day
Each run gives
A WhatsApp message to the crew
Time saved
About 1 hours a month (an estimate)

A travel note for guests with the closures around the venue that morning.

On the event day at 7:00: road closures and roadworks within 5 km of the venue, and a short travel note by xMap AI for guests (which roads to avoid, when to leave), emailed to the guest list owner. Late guests miss the opening. A note with the roads to avoid gets them there on time.

Good for
A conference organiser · A concert promoter · A wedding planner
Each run gives
An email
Time saved
About 1 hours a month (an estimate)

Hotels near the convention centre, best-rated first, for room blocks.

Before each congress: hotels within 2 km of the convention centre, the best-rated first, with phone and website and the walking distance, in a Google Sheet for the room block team. Room blocks sell out. A ready list of good hotels within walking distance makes the negotiation fast.

Good for
A congress organiser · A destination management company · An association planning its annual meeting
Each run gives
A Google Sheet
Time saved
About 1 hours a month (an estimate)

Parking and transit near the venue, as a ready getting-there guide.

Before each event: parking lots, bus, train and subway stations within 1 km of the venue, nearest first, on a map and in a short getting-there guide by xMap AI for the event page. Most event complaints are about getting there. A clear guide with the nearest stations and parking prevents them.

Good for
A stadium · A concert promoter · A conference venue
Each run gives
A map · An email with the guide
Time saved
About 1 hours a month (an estimate)

A heat plan for every festival day: water, shade and when to pause.

Every morning of the festival: the hour-by-hour temperature and UV at the site, a heat plan by xMap AI (water points, shade, medical tent, when to pause), posted to the operations channel. Heat is the biggest risk at summer festivals. A plan from the hourly forecast keeps people safe.

Good for
A summer festival · A marathon organiser · An outdoor concert
Each run gives
A Slack post
Time saved
About 15 hours a month (an estimate)

A WhatsApp alert to the rigging crew when gusts are coming.

Every hour during build days: the wind forecast at the site for the next hours, and a WhatsApp alert to the rigging crew when gusts are expected, with what to do by xMap AI. Wind is the main danger for stages and banners. An hourly check means lifts stop before the gusts, not after.

Good for
A festival production team · A stage rental company · An outdoor screen operator
Each run gives
A WhatsApp message
Time saved
About 40 hours a month (an estimate)

Incidents around the race route every morning of race week.

Every morning of race week: road closures, roadworks and incidents in the race area, each described by xMap AI for the route team (does it touch the course or the detours?), emailed and mapped. A closure on the course or a detour can delay a race. The route team sees it each morning with what to check.

Good for
A marathon organiser · A cycling race · A city sports department
Each run gives
An email · A map
Time saved
About 15 hours a month (an estimate)

A weekly satellite picture of the festival site as it is built.

Every week before the festival: the latest clear satellite picture of the site, with a note by xMap AI on what is built so far, emailed to the production director. Big sites are hard to see whole. A picture from above each week shows the build-up at a glance.

Good for
A festival production director · An events insurer · A landowner
Each run gives
An email with the picture
Time saved
About 3 hours a month (an estimate)

Market data and research 5 templates

See them in the template gallery

The top florists, photographers, caterers and DJs near your venue, in one sheet.

Every quarter: the best-rated florists, wedding photographers, caterers and DJs within 15 km of your venue, the top three of each kind, in the Google Sheet your planners share with couples. Couples ask the venue for recommendations. A fresh, well-rated vendor list makes the venue look good and books faster.

Good for
A wedding venue · A wedding planner · A hotel’s banquet team
Each run gives
A Google Sheet
Time saved
About 1 hours a month (an estimate)

The blocks where the concert-age crowd lives, for ads.

Before a concert: the blocks within 25 km of the arena where most people aged 20 to 39 live, the 20 best for ads, emailed with a map for the marketing team. Ads around the arena only reach part of the audience. This flow finds where the right ages live, so the budget goes further.

Good for
A concert promoter · A ticketing platform · A music festival
Each run gives
A map · An email
Time saved
About 1 hours a month (an estimate)

The best AV, lighting, tent and rental suppliers near you.

Every quarter: audio-visual rental, stage lighting, tent and party rental suppliers within 20 km, the best-rated of each kind, in a Google Sheet for the production team. Productions need backups for every supplier. A fresh list sorted by kind saves calls on a busy week.

Good for
An event production company · A wedding planner · A conference organiser
Each run gives
A Google Sheet
Time saved
About 1 hours a month (an estimate)

Event security companies near each venue, best-rated first.

Every quarter: security guard companies within 15 km of each of your venues, the best-rated first, each with a line by xMap AI on what they likely cover, in a sheet for the operations manager. Every venue needs a second security supplier for big nights. This keeps one ready for each.

Good for
A venue group · A concert promoter · A sports club
Each run gives
A Google Sheet
Time saved
About 1 hours a month (an estimate)

How many people live around the venue, with a notice for residents.

Before a big outdoor event: how many people live within 1 km of the venue, block by block, and a friendly notice to residents by xMap AI, saved to Google Drive for the council permit file. Councils ask who will be affected by noise. The numbers and a friendly notice are ready for the permit file.

Good for
An outdoor concert promoter · A festival organiser · A city events office
Each run gives
A file in Google Drive
Time saved
About 1 hours a month (an estimate)

Chat assistants and APIs 1 template

See them in the template gallery

A concierge chat for attendees: food, travel and weather near the venue.

A chat page for your attendees: an AI agent that answers where to eat, how to get there and what the weather will be, from live places near the venue, the roads and the forecast. Attendees ask the same questions all day. The concierge answers them with live places and roads, so the help desk stays free.

Good for
A conference organiser · An exhibition · A sports event
Each run gives
A chat page you can share
Time saved
About 25 hours a month (an estimate)

Stories: what teams build

One-minute narrated stories of a flow at work. The scenarios and figures are illustrative, not customer results.

City traffic

Roadworks cleared before sixty thousand fans arrive

The challenge. Rafael is a traffic officer in Sao Paulo. On match days, the roads around the stadium in Morumbi are his. Sixty thousand fans arrive in two hours. One forgotten roadworks site can block an avenue, and he usually finds it at kick off, from a helicopter feed. Then it is too late to send a crew.

The flow. With xMap Flows, Rafael built Radar. On match days at nine, within three kilometres of the stadium, Radar finds every closure and roadworks site, keeps the roadworks, writes a work order for each, sends them to the crew chief, and pins them on the match day map.

The result. On Sunday, Radar found four roadworks sites at nine in the morning. Crews cleared three by noon, and the fourth was coned into one lane. The fans reached their seats, and Rafael watched the second half. Rafael used to find the roadworks at kick off. Now they are gone by lunch.

9 a.m.roads checked on match day
4roadworks sites found
3cleared before noon

Blocks: Schedule → Area of interest → Traffic incidents → Filter → xMap LLM → WhatsApp Business → Show on a map

Watch the one-minute story →
Boat tours

Every windy morning moved a day ahead

The challenge. Lucas runs sailing trips for tourists from the port of Buceo in Montevideo. Two boats, eight guests each. The wind on the river can turn in an afternoon. Lucas checks four weather sites every night and still gets it wrong. Last month he cancelled at the pier, with sixteen guests already in life jackets. Six asked for refunds, and left reviews to match.

The flow. With xMap Flows, Lucas built Lookout. Every afternoon at five, Lookout reads tomorrow’s bookings, checks the wind at the pier, asks if it is too strong to sail, picks the next calm day if it is, offers it to those guests on WhatsApp, and tells everyone else to bring sunscreen.

The result. On Thursday, Lookout sees gusts of forty-five kilometres an hour for the morning trip. By six, all eight guests have moved to Saturday, and seven of them said thank you. The afternoon trip sails full. Lucas still can’t change the wind. Now he just knows it a day early.

8 of 8guests moved a day ahead
0cancellations at the pier
7thank-you messages

Blocks: Schedule → My data → Weather forecast → Branch → xMap LLM → WhatsApp Business

Watch the one-minute story →
Group travel

A conference proposal in half an hour, not a day

The challenge. Ines is a freelance travel planner in Lisbon. Companies send her their conference groups, from twenty to two hundred people. Each new request lands in a shared Excel sheet. Ines then spends a whole day finding hotels near the venue, checking ratings and walking times. Clients want a proposal within hours. Last month, she lost two groups to a big agency that answered first.

The flow. With xMap Flows, Ines built Tempo. When a client adds a request to the sheet, Tempo draws a fifteen-minute walk around the venue, finds the hotels inside it, keeps the ones rated four or more, picks the best ten, writes the proposal, lets Ines check it, and sends it from her own address.

The result. On Wednesday at ten, a bank adds a group of one hundred and forty for a conference in Belem. By half past ten, Ines has checked the proposal: nine hotels within a fifteen-minute walk, all rated four or more. The bank books by lunch. Ines still works alone. She just answers like an agency of twenty.

30 minfrom request to proposal
9hotels within a 15-minute walk
140guests booked by lunch

Blocks: Microsoft Excel 365 event → Travel area → Nearby places → Filter → Sort and limit → xMap LLM → Approval → Microsoft Outlook

Watch the one-minute story →
Event catering

Three days’ warning before the wind

The challenge. Youssef runs operations at one of Casablanca’s biggest catering firms. Every week they serve thirty weddings and parties in garden villas. Most are outdoors. When the Atlantic wind picks up or rain rolls in, his team scrambles for tents at double the price. Last June, a storm soaked a wedding of four hundred guests in Anfa, and that family has not booked them since.

The flow. With xMap Flows, Youssef built Planner. Every morning at six, Planner reads this week’s events, checks the forecast at each venue three days ahead, asks whether rain or strong wind is coming, warns the client and the tent crew on WhatsApp, and marks the rest as planned in the prep sheet.

The result. On Tuesday, Planner sees gusts of fifty kilometres an hour coming on Saturday in Ain Diab. Youssef has three days, not three hours. The tent comes at the normal price, the guests stay dry, and the bride’s mother sends him flowers. Youssef still cannot stop the wind. He just sees it coming three days early.

30events checked every day
3 daysof warning, not 3 hours
0soaked guests

Blocks: Schedule → My data → Weather forecast → Branch → WhatsApp Business → Google Sheets

Watch the one-minute story →
Events

No outdoor event rained out all season

The challenge. Amara is events director at one of Dakar’s largest event agencies. Her team runs outdoor weddings and launches along the Corniche. In the rainy season, a storm can wash out an event in an hour. Today she checks the weather the night before and phones every supplier in a panic. Twice this year, the tents arrived after the guests.

The flow. With xMap Flows, Amara built Sentinel. Two days before each event in the team calendar, Sentinel looks up the venue in her table, checks the forecast for that day, and if rain or strong wind is coming, writes a plan B, posts it to the crew, and books a tent check the day before.

The result. On Thursday, Sentinel sees a storm coming for Saturday’s beach wedding in Ngor. The crew has the plan B by noon, the tents are up on Friday, and the bride never knows. This season, not one event has been rained out. Amara still can’t stop the rain. She just sees it coming two days early.

2 dayswarning before each event
0events rained out
1message to the whole crew

Blocks: Google Calendar event → Match with my table → Weather forecast → Branch → xMap LLM → Slack → Google Calendar

Watch the one-minute story →

All 137 stories →

The blocks behind it

Blocks are the building pieces of every flow. These are the ones events & venues templates and stories use, most used first. Each has its own page with its settings, examples and a short film.

ScheduleTriggerStarts the flow on a timetable.EmailActionSends one email per run with all the items, or one email per item.Area of interestWhereSets where the flow looks: countries, cities or specific places, or areas you draw on a map.xMap LLMxMap AITell the AI what to do in plain words.Nearby placesxMap dataPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or aSort and limitLogicPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.Weather forecastxMap dataThe weather forecast (Open-Meteo, from national weather services) for up to 16 days: temperature, rain, wind and UV.Show on a mapActionShows the results as points on a map, with the area of interest.Only newLogicLets through only the items this flow has not found before, so a daily flow sends only what is new.HubSpotAppPowerful CRM that offers tools for sales, customer service, and marketing automation.Google SheetsAppCreate, edit, and collaborate on spreadsheets onlineApprovalLogicStops the run until someone says yes.ApolloYour dataThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, induRemove duplicatesLogicKeeps one of each item when the same one arrives more than once, for example from two searches that overlap.WhatsApp BusinessAppSend text, media and template messages from your WhatsApp Business number.Traffic incidentsxMap dataRoad closures, roadworks and other incidents on online maps right now, with where they are.FilterLogicKeeps only the items that match a rule.Place classifierxMap AIAssigns clean categories and merges duplicate places.DemographicsxMap dataWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).My dataYour dataBrings in a table you uploaded or a list you saved on the My data page: your stores, customers, target accounts or sites.SlackAppChannel-based messaging platformBranchLogicSplits items in two. Items that match leave from the Yes dot, the rest from the No dot.Job postingsxMap dataLive job postings: who is hiring, for what, and where.Map business scanxMap dataFinds businesses on online maps live: name, category, rating, address, phone, website and whether it is open.ChatTriggerStarts the flow when someone writes in its chat: the chat window in the editor, or a chat page you can share or put on your website.AI agentxMap AIAn AI agent: for each incoming message it thinks, uses the blocks you link to its Tools port (data, xMap AI, lookups, your tables, other flows, apps), remembers the conversation and writes an answer in {{reply}}.Calculated fieldLogicAdds fields worked out from the others: a number, a text or a yes/no.GmailAppEmail service by GoogleNewsxMap dataStories from news feeds (RSS or Atom) or a website’s news page: title, link, when, the source and a short summary.Google DriveAppCloud storage and file backupSatellite imagesxMap dataRecent satellite pictures (Sentinel-2, about 10 m per pixel, a new pass every few days) of each incoming place, a point or the Area of interest: when it was taken, how cloudy, and the picture itself.Microsoft Excel 365 eventTriggerStarts the flow when something happens in Microsoft Excel 365: a new record, a message, a change.Travel areaWhereThe area you can reach within a travel time (15 minutes by car) or a distance by road (10 km), on foot, by bike or by car, from each incoming place or from places you pick.Microsoft OutlookAppRuns an action in Microsoft Outlook.Google Calendar eventTriggerStarts the flow when something happens in Google Calendar: a new record, a message, a change.Match with my tableYour dataLooks each incoming item up in one of your tables or saved lists (My data), for example your customers.Google CalendarAppGet organized and stay on schedule

Every block →

More templates that fit events & venues

Made for other roles, useful here too.

Learn and get help

The ideas behind these flows, step-by-step guides and help articles for the blocks this industry uses most. More in Resources, or see how xMap Flows compares with other tools.

Guides and decks

Questions

Can xMap Flows find sponsors and exhibitors?

Yes. Companies in your sector that are growing, hiring or opening nearby, scored as prospects, with the right contact through Apollo.

Does it help on event day?

Yes. Traffic incidents and the Weather forecast around the venue, with alerts to the operations team on WhatsApp or Slack.

Can attendees ask questions?

Yes. A chat page answers with parking, food, pharmacies and transport near the venue.

Which data is live?

Live: xMap's places database (300M+ places of more than 5,000 kinds), live business listings from online maps, job postings, road incidents, ships (AIS), satellite pictures, weather forecasts, news from the feeds and pages you choose, travel-time areas and routes on the road network, and residents by age (Demographics, in about 100 countries), live road speeds and congestion (Traffic Flow; it does not count cars), footfall around each place (Mobility Footfall, in most of the world, about 10 days behind), plus regional datasets where xMap offers them, such as cars counted on the roads of the United Arab Emirates (Road traffic history). Catchment returns sample figures for now, and every result made from it says so.

Do I need to write code?

No. A flow is built from blocks on a canvas, from a ready-made template, or by describing it to Ask xMap in a sentence; Ask xMap builds it, tests it and fixes what fails. Developers can also use the API and the MCP server.

How fast can a events & venues team start?

Hire one of the AI employees above: answer two questions (the city and the kind of place), or write one sentence to make it yours ("for dental clinics in Lyon, to WhatsApp every Monday"), and it runs in your own account with results you can see. A new account can also type its website and meet three AI employees already tried in its city. Or try the home page first: no account needed.

Can an agency or consultancy offer this to its clients?

Yes. Your logo and colour on the app, emails and reports, emails from your own domain, the app on your own address, and a read-only page for each client with its results, map and weekly report. See the Partners page.

Related industries

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See it on your own city

Run a live search on the home page without an account, or let Ask xMap build the flow from one sentence.