Your data

Apollo

Apollo finds the people to talk to at each company your flow found, from your own Apollo account: the owner, the general manager, the purchasing manager or any job title you pick, with their LinkedIn and work email. It can also add each company’s size, industry and revenue, or look a person up by their email. Put it after Map business scan, Nearby places, Job postings or a webhook, and the people travel on to xMap AI, your CRM, Slack or Draft intro.

In the editor: The people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email. Matched by each company’s website, or its company LinkedIn profile when it has no website. It uses your Apollo credits, not xMap’s. The lookup runs on the server.

Settings

Apollo account

An account you connect

Your own Apollo account. Press + New connection under the list and choose Sign in with Apollo, or paste an API key from Apollo (Settings, Integrations, API, API keys; give the key People API Search, People Enrichment, Organization Enrichment and Organization Search, or make it a master key). The Test button checks it with Apollo.

Your own Apollo account: sign in with Apollo, or paste an API key from Apollo (Settings, Integrations, API keys).

Find

Pick one

The people at each company whose title matches, up to the number below.

Contacts at each company The people at each company whose job title matches.
Company details The company’s size, industry, revenue, year founded and LinkedIn page.
A person from their email Who is behind each email: name, title, LinkedIn and company.

Job titles

A list you type

People whose title matches any of these. Pick from the list or type your own.

Owner
Founder
CEO
General Manager
Managing Director
Purchasing Manager
Procurement Manager
Operations Manager
Store Manager
Branch Manager
Marketing Manager
Head of Sales
Sales Manager
Finance Manager
HR Manager
IT Manager
Facilities Manager
Franchise Manager
Executive Chef

People based in (optional)

Text

Only people whose location in Apollo is one of these: countries, states or cities, separated by commas. Empty: anywhere.

Contacts per company

Pick one

Full name, LinkedIn and work email

On or off

Asks Apollo for each contact’s full name, LinkedIn and work email, in Run once and live runs. Apollo charges about 1 credit of your Apollo plan for each contact.

Pass on

Pick one

The companies go on, each with contact_name, contact_title, contact_linkedin (the first one), contacts_found and contacts (all of them in one line).

Each company, with its contacts Your companies go on, each with its first contact and all of them in one line.
One item per contact Each person becomes an item that keeps everything its company brought, such as the role a job posting is for.

Find each company by

Pick one

How Apollo finds each company. By default its website first; when a company has no website, or its website finds nobody, its company LinkedIn profile is used: Apollo is asked for companies of that name and only the one with the same profile is kept, so a look-alike company is never taken. Job postings bring each company’s profile (company_linkedin); any field holding a linkedin.com/company/ address works. Each result says which way it was found (apollo_match), and the step says how many profiles Apollo did not know.

Its website first; when it has none, or the website finds nobody, its company LinkedIn profile (company_linkedin, or any field with a linkedin.com/company/ address). Job postings give the profile.

Website, then LinkedIn profile
Website only
LinkedIn profile only

Website field

Text

The field with each company’s website or domain. Map business scan, POI Intelligence and Nearby places give website; a webhook can send domain.

The field with each company’s website or domain: Map business scan and POI Intelligence give website. Pages on Instagram, Facebook and other social sites are not company websites and are skipped.

Needed before the flow can run.

Email field

Text

Needed before the flow can run.

What comes out

Each item that leaves the block carries these fields, to use in the blocks after it as {{field}}.

Contacts at each company

Find is Contacts at each company and Pass on is Each company, with its contacts. Each company keeps its own fields and gets these.

apollo_found: Yes when Apollo has people with those titles there, No otherwise.
contacts_found: How many people were found, up to Contacts per company.
contact_name, contact_title: The first person found and their job title.
contact_linkedin: Their LinkedIn page.
contact_email: Their work email, when Full name, LinkedIn and work email is on and Apollo has it (Run once and live runs).
contacts: Everyone found, in one line.

One item per contact

Pass on is One item per contact. Each person is an item.

name, title: The person and their job title.
linkedin, email: Their LinkedIn and work email, when Full name, LinkedIn and work email is on.
company, company_website, company_category: The company they work at, as your flow found it.
city, address, lat, lng: Where the company is, for maps and the blocks after it.
apollo_match: How the company was found in Apollo: website or LinkedIn profile.
company_rating, company_phone, fit_score, reason: The company’s rating and phone, and xMap AI’s score and reason, when the flow has them.
job_title, job_link, and every other field: Everything the company’s item brought stays on each of its people, so the next step can still say, for example, which role the company is hiring for. A job posting’s address is job_link.

Company details

Find is Company details.

company_industry: The company’s industry in Apollo.
company_employees: About how many people work there.
company_revenue: Its yearly revenue, when Apollo knows it.
company_founded, company_linkedin: The year it was founded and its LinkedIn page.
company_description, company_keywords: A short description and what it does.

A person from their email

Find is A person from their email.

person_name, person_title: Who the email belongs to and their job title.
person_linkedin, person_company, person_city: Their LinkedIn, company and city.

How to use it

Food and beverage

Decision makers at new cafes

Map business scan finds the new cafes, xMap AI keeps the good fits, and Apollo adds the owner and the purchasing manager, so the morning email says who to call, not only where.

FMCG distribution

Growing companies and who buys there

A company hiring is growing. Apollo’s company details give xMap AI its size to score on, and the second Apollo block finds its buyers.

B2B sales

Big employers near my office, and who runs it

The biggest employers around your office, sized with Apollo’s company details, with their office managers, posted to Slack: the neighbours worth a visit.

Retail

Who runs the businesses around my stores

Nearby places finds the new businesses around each store and Apollo names who runs them: partners for promotions, or new customers next door.

Banking and payments

Merchants to call about card terminals

A payments company wants the owners of the new restaurants in three cities, to offer them card terminals.

Before: Sales reps searched LinkedIn for each new restaurant by hand.

With the flow: Each new restaurant reaches HubSpot with its owner’s name and email the morning it appears.

Hospitality

The buyers at new hotels

Company details sort out the small guest houses first, so the contacts the team gets are at hotels big enough to buy.

Marketing agencies

Brands opening in a new mall

The marketing manager of each new store, with xMap AI’s pitch written for that brand.

B2B sales

Who signed up?

A software company gets sign-ups with a work email and wants to know who they are before calling.

The email alone becomes a name, a title and a company, and xMap AI says whether to call today.

Good to know

Apollo works with your own Apollo account: your Apollo plan and credits, not xMap’s. The block itself costs no xMap credits.
Companies are matched by their website, and when they have none (or it finds nobody) by their company LinkedIn profile, keeping only the Apollo company with the same profile. Pages on Instagram, Facebook and other social sites are not company websites; the step says how many were found each way, how many profiles Apollo did not know and how many had neither.
Apollo’s people search is free but gives first names and job titles only. Full name, LinkedIn and work email (on by default) asks Apollo for each contact’s details, which uses about 1 credit of your Apollo plan each. Test runs only search, so they show first names; Run once and live runs ask for the rest.
Up to 50 companies a run. The same company twice is asked once.
People are found by job title: Apollo matches titles that contain your words, so Purchasing Manager also finds Senior Purchasing Manager.
Without an Apollo account connected, a test run shows made-up contacts so you can build the flow; Run once and deploying need the account.
The contacts are personal data from your Apollo account: keep them for your own sales work, as Apollo’s terms and data protection law require.

Works well with

Map business scan: Finds businesses on online maps live: name, category, rating, address, phone, website and whether it is open.
Nearby places: Places around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
Job postings: Live job postings: who is hiring, for what, and where.
xMap LLM: Tell the AI what to do in plain words.
Filter: Keeps only the items that match a rule.
POI Intelligence: Adds details to each place found by Map business scan: categories (cuisine), price level, opening hours, phone, website, amenities and a short description, and if you want them its latest reviews.
Webhook / API: Starts the flow when another system sends a POST request with a JSON body to this flow’s webhook URL.
HubSpot: Powerful CRM that offers tools for sales, customer service, and marketing automation.

Templates that use it

Decision makers at new cafes: New cafes scored by xMap AI, with the owner and managers from Apollo.
Growing companies and who buys there: Growing companies, sized with Apollo, with their purchasing managers.
Big employers near my office, and who runs it: The biggest employers around your office, with their office and facilities managers, in Slack.
Who runs the businesses around my stores: Who runs the restaurants and cafes around your stores, every week.
New businesses in my territory, researched, into HubSpot: Every new business in your territory, scored, with the decision maker, straight into HubSpot.
Morning call list with decision makers and call notes: The 20 best clinics to call today, with the owner or director, in a sheet.
Companies hiring buyers, and who to call: Companies hiring buyers this week, sized and scored, with their purchasing managers in HubSpot.
Catering leads: offices and venues near my kitchen: Offices, banks, hospitals and universities near your kitchen, with who orders, and a pitch.
Event venues to partner with: Event venues and hotels to partner with, with the manager and a pitch.
Retail tenants for my vacant units: Retailers hiring store managers, scored as tenants for your vacant units.
Independent pharmacies to open: Independent pharmacies, scored, with the owner, into HubSpot every week.
Hotels and restaurants to supply, researched: Hotels, restaurants and caterers matched to your products, with the buyer, in HubSpot.
Businesses with low ratings and no website: Local businesses with weak ratings and no website, with the owner, as agency prospects.
Companies hiring marketers need an agency: Companies hiring marketers, with the marketing lead and a pitch for agency support.
Companies hiring in bulk this week: Companies hiring frontline staff in bulk, with the person who hires and an intro.
New stores that will need staff: New stores that will need staff, with the store manager, every week.
New clinics and hospitals to staff: New clinics and hospitals to staff, with the person who hires.
Where tech companies are hiring: Where tech companies are hiring, sized and mapped every week.
Daily hiring signals in Slack: New warehouse employers posted to your Slack every morning.
Franchises hiring managers, scored as clients: Franchises hiring managers, scored as clients, with their HR lead in HubSpot.
Universities and colleges for graduate hiring: Universities and colleges with who to contact, for graduate hiring.
New warehouses and distributors to sell to: New warehouses and distributors, scored, with the operations manager, into HubSpot.
Full outbound engine: find, research, approve, send: A complete outbound engine: find, research, write the first email, approve, then HubSpot.
Staffing agency engine: who is hiring and why: A staffing agency engine: who is hiring, how fast and why, with the HR lead and a personal intro.

And 189 more in the template gallery.

Stories with it

First call to every aged-care home short of nurses (Healthcare staffing)
The store closed. Its people walked into new jobs. (Retail HR)
New corporate accounts, before the hotel across the road (Hotels)

Help articles

Apollo: who to call at each company: Decision makers and company details from your own Apollo account.
Write to people with Outreach: A first message and follow-ups to each result, approved first, stopping when they reply.

Guides and terms

How to build a B2B lead list from the map: Every business of a type in your territory, with contacts, scored, in a sheet or CRM.
How to find companies hiring for a role near you: Hiring signals by role and city, with the company's details and the person to call.
How to find the decision maker at each new business: Places from the map, people from your Apollo account, in one flow.
Data enrichment: Adding details to records you already have.

Industries that use it

B2B sales · Retail & franchise · Restaurants & cafes · Real estate · FMCG & distribution · Marketing & agencies · Recruiting & staffing · Logistics & delivery · Healthcare & pharma · Hotels & tourism · Banking & lending · Energy & EV · Construction & facilities · Telecom · Automotive & mobility · Education & training · Agriculture & food supply · Fitness, beauty & wellness · Law & professional services · Media & publishing · Events & venues · Non-profits & humanitarian · Security & emergency services · Environment & climate · Ports & shipping · E-commerce & D2C · Manufacturing & industrial · Software & tech · Sports clubs & leagues · Pet care & veterinary · Home services & trades · Food delivery & quick commerce · Airports & aviation · Mining, oil & gas · Public transport · Water & waste utilities · Insurance · Fishing & aquaculture

Try it

Build a flow with Apollo on the home page, no account needed, or book a call. Try it live