Where the concert crowd lives, for ad targeting

What it does

Before a concert: the blocks within 25 km of the arena where most people aged 20 to 39 live, the 20 best for ads, emailed with a map for the marketing team.

In one sentence: Monthly on the 1st at 08:00, in Rio de Janeiro, count who lives around, work out new fields, sort them by crowd and keep the top 20, then show them on a map and email the list to you.

Why it is useful

Ads around the arena only reach part of the audience. This flow finds where the right ages live, so the budget goes further.

Who it is for

Events, venues & exhibitions. Venues, event organisers, exhibition companies and wedding planners filling dates, booking suppliers and keeping guests safe. Every use case for events & venues

Best use cases

• A concert promoter
• A ticketing platform
• A music festival

What each run gives you

• A map
• An email

The time it saves

Monthly on the 1st at 08:00. Doing the same work by hand takes about 60 minutes each time; it runs about 1 time a month, so it saves about 1 hours a month (an estimate). It is medium: 7 blocks.

The flow, block by block

1. On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
2. Around the arenaWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
3. People in every block around the arenaxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
4. Concert-age crowdLogic · Calculated fieldAdds fields worked out from the others: a number, a text or a yes/no.
5. Best 20 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
6. Show them on a mapAction · Show on a mapShows the results as points on a map, with the area of interest.
7. Email me the listAction · EmailSends one email per run with all the items, or one email per item.

Every block can be changed after you use the template: the city, the type of place, the score, where the results go.

Use it now

Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.