Glossary

Data enrichment

Adding details to records you already have.

Enrichment takes a list (company names, addresses, websites) and adds what is missing: phone, website, rating, size, industry, decision makers, nearby competitors, residents around.

In xMap Flows: Map business scan finds each company's own listing, Apollo adds company details and contacts, Nearby places adds counts around each site, Demographics adds residents. For a list you have once, Enrich a list on the Data page looks each row up a single time (position, rating, phone, website, kind of place and, if you ask, an AI fit score) and saves a new table and a CSV, with the price shown first.

Templates that use these blocks

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See it in practice

Run a real flow on live data for any type of place and city, with no account.