Industries · Software & tech

Location intelligence for software and technology companies

Find customers by the places they run, the tools they hire for and the moments they grow.

25ready-made templates
5kinds of use case
1one-minute stories
32blocks used
123hours a month saved by them all (an estimate)

Why software & tech teams use xMap Flows

Software companies that sell to physical businesses (clinics, gyms, hotels, restaurants, construction) need lists of those businesses, and signals that they are ready to buy. xMap Flows finds them by type and area, spots growth from openings and hiring, spots churn risk from closures, finds resellers and partners, and gives sales a live demo on the prospect's own city. Developers can also call flows as an API or through MCP.

Vertical SaaS needs vertical lists

Every clinic, gym, hotel or workshop in a territory, new ones flagged.

Buying signals

Hiring for the tools you replace, new branches and openings.

Churn seen too late

Closures and moves at customer locations, flagged each week.

Demos feel generic

A demo on the prospect's own city and kind of business.

SaaS sales teams, IT service providers and hardware resellers finding the businesses their product fits, and serving them well.

How a flow works for software & tech

Every flow reads left to right: something starts it (a schedule, a message, an app event or new rows), it looks at an area, gathers data, lets xMap AI make sense of it, applies your rules, and sends the result where your team works. These are the blocks software & tech templates use most.

  1. 1

    Where

    Choose the area: countries, cities, a radius around your own sites, or shapes you draw.

    Area of interest · Find nearest

  2. 2

    Data

    Bring in what is there and what is changing.

    Nearby places · Job postings · Map business scan · Weather forecast · Traffic incidents

  3. 3

    AI and your rules

    Score, rank, keep only what is new or fits, and match with your own data.

    xMap LLM · Jev decision · Place classifier · AI agent · Only new

  4. 4

    Where results go

    Send each result where your team works.

    Email · Show on a map · Reply · Outreach · HubSpot

Use cases and templates for software & tech

Each template is a real flow on live data. Open it, change the city and the kind of place, test it and deploy it. Grouped by what the team wants to do.

Find customers and leads 16 templates

See them in the template gallery

Clinics likely without online booking, with the practice manager.

Every Monday: dental and medical clinics in your city, Jev’s view of whether each likely takes bookings online (from its website and type), the ones without it scored by xMap AI as customers, with the practice manager from Apollo, into HubSpot. Clinics without online booking lose patients to those that have it. They are ready buyers for scheduling software.

Good for
A clinic scheduling SaaS · A dental software company · A patient engagement platform
Each run gives
New leads in HubSpot
Time saved
About 6 hours a month (an estimate)

New small offices scored as managed IT clients.

Every week: corporate offices and coworking spaces that opened in your city in the last six months, scored by xMap AI as clients for managed IT services, with the office manager from Apollo, emailed to the sales team. A new office needs laptops, networks and security set up at once, and rarely has IT staff. That is the moment to offer managed IT.

Good for
A managed service provider · A cybersecurity firm · A cloud reseller
Each run gives
An email
Time saved
About 4 hours a month (an estimate)

Companies hiring for a tool you integrate with, scored, to Slack.

Every Monday: companies hiring Salesforce administrators in your region, one per company, sized with Apollo, scored by xMap AI as customers for your Salesforce add-on, the best ones posted to Slack. A company hiring Salesforce admins runs Salesforce and is investing in it. An add-on for it is an easy conversation.

Good for
A Salesforce add-on vendor · An integration platform · A CRM consultancy
Each run gives
A Slack post
Time saved
About 4 hours a month (an estimate)

Computer shops graded as hardware resellers, with the owner.

Every month: independent computer stores and repair shops in your country’s cities, graded by Jev as resellers, the best with the owner from Apollo, into HubSpot for the channel team. Local computer shops sell and support hardware for small businesses. The best ones become a strong channel.

Good for
A laptop brand · A networking gear vendor · A software licence distributor
Each run gives
New leads in HubSpot
Time saved
About 2 hours a month (an estimate)

Coworking spaces and universities for developer meetups.

Every quarter: coworking spaces and universities in your city, the best-rated first, with the community or events manager from Apollo, for the developer relations team, into HubSpot. Developer communities meet in a few good spaces. A relationship with their community managers fills meetups.

Good for
A developer relations team · A tech community organiser · A coding bootcamp
Each run gives
New contacts in HubSpot
Time saved
About 1 hours a month (an estimate)

Companies raising money or expanding in the tech news, each with a sales angle.

Every weekday: the technology news read by xMap AI for companies raising money, opening offices or expanding into new cities, each placed on the map, the new stories only, with a line on why they may need your product now, emailed to sales. A company that just raised money or opened an office is buying tools. Reaching it that week, with a reason, gets the meeting.

Good for
A SaaS sales team · An IT services company · A cloud reseller
Each run gives
A daily email · A map
Blocks
Schedule → News → Only new → xMap LLM → Email → Show on a map
Time saved
About 11 hours a month (an estimate)

Hotels guests rate lowest, with the general manager, for guest software.

Every month: hotels in your city, judged by xMap AI from their rating and number of reviews, the weakest 30 with the general manager from Apollo, for the guest experience software sales team. Hotels with weak ratings need to fix the guest experience. They are the best buyers of tools that help.

Good for
A guest experience SaaS · A hotel review management tool · A hospitality consultancy
Each run gives
New leads in HubSpot
Time saved
About 2 hours a month (an estimate)

Newly opened independent cafes and restaurants, graded as point-of-sale buyers.

Every weekday: independent cafes, restaurants and bakeries that opened in the last 6 months in your city, the new ones only, graded by Jev as buyers of a point-of-sale system, the best 20 added to your sales sheet and emailed. A new venue chooses its till in its first months. Reaching it then, before a contract locks in, wins the account.

Good for
A point-of-sale software company · A payments provider · A restaurant software reseller
Each run gives
A Google Sheet · A daily email
Time saved
About 22 hours a month (an estimate)

New banks, clinics, pharmacies and law firms as cybersecurity clients.

Every month: bank branches, clinics, pharmacies and law firms that opened in your city in the last six months, scored by xMap AI as clients for cybersecurity compliance, into HubSpot. Regulated businesses must protect data from day one. New ones are looking for help now.

Good for
A cybersecurity firm · A compliance SaaS · A managed security provider
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Charging operators by how fast they grow, for management software.

Every month: EV charging stations that opened in your country in the last year, grouped by operator, scored by xMap AI as customers for charging management software, emailed to sales. Small charging networks outgrow spreadsheets fast. Operators opening many sites need software now.

Good for
A charging management SaaS · An EV payments company · A charger hardware brand
Each run gives
An email
Time saved
About 1 hours a month (an estimate)

Fleets with their fleet manager and an opening line, for telematics.

Every month: trucking, courier and moving companies in your region, the new ones only, with the fleet manager from Apollo and an opening line by xMap AI, into HubSpot for the telematics sales team. Fleets save fuel and time with telematics. The fleet manager feels the pain and decides.

Good for
A telematics company · A dashcam brand · A route optimisation SaaS
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Malls scored as footfall analytics buyers, with the manager.

Every quarter: shopping malls in your country’s main cities, scored by xMap AI as buyers of footfall analytics, with the mall or marketing manager from Apollo, into HubSpot. Malls sell space by footfall. The busiest malls need the numbers most.

Good for
A footfall analytics company · A retail media platform · A smart building vendor
Each run gives
New leads in HubSpot
Time saved
About 2 hours a month (an estimate)

Construction firms hiring project managers, for project software.

Every Monday: construction companies hiring project managers in your region, one per company, scored by xMap AI as customers for construction project software, with the operations director from Apollo. A firm hiring project managers runs more projects than its tools can handle. Software helps it scale.

Good for
A construction SaaS · A drone survey company · A BIM consultancy
Each run gives
New leads in HubSpot
Time saved
About 4 hours a month (an estimate)

Private schools with the principal and a pilot offer, approved.

Every quarter: private and international schools in your target cities, with the principal from Apollo and an offer by xMap AI, approved by you, into HubSpot for the edtech sales team. Private schools choose learning platforms for years. A free pilot opens the door.

Good for
An edtech platform · A school management system · A tablet supplier for schools
Each run gives
New leads in HubSpot
Time saved
About 2 hours a month (an estimate)

Independent gyms graded as software customers, to the sales team.

Every month: independent gyms, studios and martial arts schools in your city, graded by Jev as customers for membership and booking software, the good ones sent to the sales team on WhatsApp. Independent gyms run on spreadsheets and messages. Membership software saves them hours a week.

Good for
A gym software SaaS · A booking app · A payments company for studios
Each run gives
A WhatsApp message
Time saved
About 1 hours a month (an estimate)

Hiring, openings and rival moves in one weekly pipeline memo.

Every Monday: companies hiring for your category, new businesses that fit your product and rivals hiring sales, joined by xMap AI into a one-page pipeline memo for the sales team. Three signals in one memo give the sales team its week’s focus in five minutes.

Good for
A SaaS sales team · A startup founder · A revenue operations lead
Each run gives
An email
Time saved
About 4 hours a month (an estimate)

Competitor watch 1 template

See them in the template gallery

Where rival software companies are hiring sales, every month.

Every month: sales job postings of the rival software companies you name, in your region, written up by xMap AI as a note on where they are expanding, for the leadership team. A rival hiring sales in a city is about to push there. Leadership sees it in time to defend.

Good for
A SaaS leadership team · A regional sales director · A tech investor
Each run gives
An email
Time saved
About 1 hours a month (an estimate)

Operations and alerts 3 templates

See them in the template gallery

Closures and weather at each install site, to the engineers each morning.

Every weekday at 6:30: each customer site with an installation today (your table), with road closures around it and the weather, and a note by xMap AI for the field engineer, sent on WhatsApp. A late engineer means a rescheduled install. A note per site each morning keeps the day on track.

Good for
A POS installer · A network installation team · A security systems integrator
Each run gives
A WhatsApp message
Time saved
About 7 hours a month (an estimate)

The week’s weather at each rollout store, riskiest first.

Every Monday during a rollout: the week’s forecast at each store in this week’s rollout (your table), the riskiest first, with a note by xMap AI for the rollout manager. Rollouts slip when installers hit bad weather. The manager plans around it on Monday.

Good for
A retail tech rollout team · A digital signage installer · A POS rollout partner
Each run gives
An email
Time saved
About 2 hours a month (an estimate)

A proactive status message for cities where a storm is coming.

Every morning: the forecast in each city where you have many customers (your table), and for those with a storm coming a proactive status message by xMap AI for the support team. Customers forgive outages they were warned about. Support sends a calm message before the storm.

Good for
A SaaS support team · An internet provider · A payments company
Each run gives
A Slack post
Time saved
About 10 hours a month (an estimate)

Market data and research 4 templates

See them in the template gallery

Data centres and internet providers on a map and in HubSpot.

Every quarter: data centres and internet service providers in your region, with phone and website, on a map and in HubSpot for the infrastructure sales team. Infrastructure sales start with knowing who runs what where. A current map keeps the territory clear.

Good for
A network equipment vendor · A data centre services company · A cloud provider’s partner team
Each run gives
New leads in HubSpot · A map
Time saved
About 1 hours a month (an estimate)

Customers whose business closed or changed, flagged for customer success.

Every Monday: each customer business in your table checked against the map; those that closed, moved or changed are flagged with what to do by xMap AI, posted to the customer success channel. Software churn often starts with the customer’s business changing. Customer success hears about it the same week.

Good for
A SaaS customer success team · A POS company · A telecom business unit
Each run gives
A Slack post
Time saved
About 4 hours a month (an estimate)

Developer hiring by city, for where to open an engineering hub.

Every quarter: software developer job postings across your region’s cities, counted by xMap AI, as a short note on where to open the next engineering hub. An engineering hub succeeds where talent is available and competition is manageable. Hiring data shows both.

Good for
A software company expanding · A tech investor · An investment promotion agency
Each run gives
An email
Time saved
About 2 hours a month (an estimate)

Your city split into five compact sales territories of the same size, on a map.

Every quarter: the businesses in your target categories across your city, shared out by area into five compact territories of the same size (owner and territory on each), with a plan by xMap AI for the field sales team, emailed with a map. Unbalanced territories frustrate reps and miss accounts. Sharing the real businesses out by area, the same number each, fixes that.

Good for
A field sales team · A distributor’s sales operations · A SaaS with field reps
Each run gives
A map · An email
Time saved
About 3 hours a month (an estimate)

Chat assistants and APIs 1 template

See them in the template gallery

A chat that finds a local partner who can set prospects up.

A chat on your website: prospects say where they are and an AI agent finds IT service partners and computer shops near them that can install and support your product. Some buyers want someone local. The chat finds partners near them in seconds.

Good for
A SaaS with a partner network · A hardware brand · A POS company
Each run gives
A chat page
Blocks
Chat → AI agent → Nearby places → Reply
Time saved
About 25 hours a month (an estimate)

Stories: what teams build

One-minute narrated stories of a flow at work. The scenarios and figures are illustrative, not customer results.

Hotels

New corporate accounts, before the hotel across the road

The challenge. Isla leads corporate sales at a big hotel near Haymarket in Edinburgh. Business travellers fill her rooms from Monday to Thursday. Her best accounts are companies growing in the city, but she finds them by chance. Last year, a tech firm hired eighty people and booked every interview guest at the hotel across the road. Isla heard about it from the doorman.

The flow. With xMap Flows, Isla built Envoy. Every Monday at eight, Envoy finds the companies hiring in Edinburgh, finds each one’s office, measures how far it is from the hotel, keeps the ones within two kilometres, skips the companies already on contract, finds the office manager, and sends a first hello.

The result. This Monday, Envoy finds thirty-one companies hiring within two kilometres. A software firm in the Quartermile wants fifty engineers. Isla’s hello lands on Tuesday, and by Friday they have signed for every interview guest this spring. Isla used to hear about new accounts from the doorman. Now she hears first.

31companies hiring nearby
50engineers, many interview guests
1new account by Friday

Blocks: Schedule → Job postings → Map business scan → Find nearest → Filter → Match with my table → Apollo → Outreach

Watch the one-minute story →

All 137 stories →

The blocks behind it

Blocks are the building pieces of every flow. These are the ones software & tech templates and stories use, most used first. Each has its own page with its settings, examples and a short film.

ScheduleTriggerStarts the flow on a timetable.EmailActionSends one email per run with all the items, or one email per item.Area of interestWhereSets where the flow looks: countries, cities or specific places, or areas you draw on a map.xMap LLMxMap AITell the AI what to do in plain words.Nearby placesxMap dataPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or aApolloYour dataThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, induOnly newLogicLets through only the items this flow has not found before, so a daily flow sends only what is new.HubSpotAppPowerful CRM that offers tools for sales, customer service, and marketing automation.FilterLogicKeeps only the items that match a rule.Job postingsxMap dataLive job postings: who is hiring, for what, and where.Sort and limitLogicPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.Jev decisionxMap AIAsks TypeSafe’s Jev model one typed question about each place: yes or no, pick one of your options, or a score on your levels.My dataYour dataBrings in a table you uploaded or a list you saved on the My data page: your stores, customers, target accounts or sites.Map business scanxMap dataFinds businesses on online maps live: name, category, rating, address, phone, website and whether it is open.SlackAppChannel-based messaging platformShow on a mapActionShows the results as points on a map, with the area of interest.Weather forecastxMap dataThe weather forecast (Open-Meteo, from national weather services) for up to 16 days: temperature, rain, wind and UV.WhatsApp BusinessAppSend text, media and template messages from your WhatsApp Business number.Place classifierxMap AIAssigns clean categories and merges duplicate places.Traffic incidentsxMap dataRoad closures, roadworks and other incidents on online maps right now, with where they are.What changedLogicLets through only the places this flow found before whose details changed since: closed, a rating that moved, a new phone or website, a new name or address, or any field you name.NewsxMap dataStories from news feeds (RSS or Atom) or a website’s news page: title, link, when, the source and a short summary.ChatTriggerStarts the flow when someone writes in its chat: the chat window in the editor, or a chat page you can share or put on your website.AI agentxMap AIAn AI agent: for each incoming message it thinks, uses the blocks you link to its Tools port (data, xMap AI, lookups, your tables, other flows, apps), remembers the conversation and writes an answer in {{reply}}.ReplyActionAnswers whoever started the flow, on the same channel: the app or system that called its Webhook / API gets the answer back, and a message from Slack, WhatsApp, Telegram, Teams, SMS, Outlook or DiscorGoogle SheetsAppCreate, edit, and collaborate on spreadsheets onlineRemove duplicatesLogicKeeps one of each item when the same one arrives more than once, for example from two searches that overlap.ApprovalLogicStops the run until someone says yes.Split by territoryLogicShares the items out between your reps by area: compact territories of about the same size, so every rep gets a fair share close together.Find nearestWhereFor each place, finds the nearest of your own points from a CSV you upload, for example the nearest ambulance to each accident or the nearest branch to each new lead, and adds its name and the distance.Match with my tableYour dataLooks each incoming item up in one of your tables or saved lists (My data), for example your customers.OutreachActionWrites to each result for you: a first message, then up to two follow-ups a few days apart, and stops when they reply.

Every block →

More templates that fit software & tech

Made for other roles, useful here too.

Learn and get help

The ideas behind these flows, step-by-step guides and help articles for the blocks this industry uses most. More in Resources, or see how xMap Flows compares with other tools.

Guides and decks

Questions

How do software companies use xMap Flows?

To build territory lists of the businesses they sell to, to catch buying signals such as openings and hiring, and to flag churn risk when a customer location closes.

Is there an API?

Yes. A REST API that runs any flow and returns its results, client libraries for JavaScript and Python, and an MCP server so AI assistants can build and run flows.

Can it power a live demo?

Yes. A flow can run on the prospect's own city and business type during the call.

Which data is live?

Live: xMap's places database (300M+ places of more than 5,000 kinds), live business listings from online maps, job postings, road incidents, ships (AIS), satellite pictures, weather forecasts, news from the feeds and pages you choose, travel-time areas and routes on the road network, and residents by age (Demographics, in about 100 countries), live road speeds and congestion (Traffic Flow; it does not count cars), footfall around each place (Mobility Footfall, in most of the world, about 10 days behind), plus regional datasets where xMap offers them, such as cars counted on the roads of the United Arab Emirates (Road traffic history). Catchment returns sample figures for now, and every result made from it says so.

Do I need to write code?

No. A flow is built from blocks on a canvas, from a ready-made template, or by describing it to Ask xMap in a sentence; Ask xMap builds it, tests it and fixes what fails. Developers can also use the API and the MCP server.

How fast can a software & tech team start?

Hire one of the AI employees above: answer two questions (the city and the kind of place), or write one sentence to make it yours ("for dental clinics in Lyon, to WhatsApp every Monday"), and it runs in your own account with results you can see. A new account can also type its website and meet three AI employees already tried in its city. Or try the home page first: no account needed.

Can an agency or consultancy offer this to its clients?

Yes. Your logo and colour on the app, emails and reports, emails from your own domain, the app on your own address, and a read-only page for each client with its results, map and weekly report. See the Partners page.

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See it on your own city

Run a live search on the home page without an account, or let Ask xMap build the flow from one sentence.