Actions

Outreach

Outreach writes to each result for you: a first message, then up to two follow-ups a few days apart, and it stops by itself when they reply. By email from your own verified sender, or on WhatsApp. Every first message waits for your OK, item by item, and you can rewrite it before it goes. Their reply is forwarded to you and the sequence stops.

In the editor: Writes to each result for you: a first message, then up to two follow-ups a few days apart, and stops when they reply. By email from your own verified sender (their replies come back to you and stop the sequence) or on WhatsApp. Each message waits for your OK first, item by item, and you can rewrite it.

Settings

Send by

Pick one

Email from your organization’s verified sender (Settings, Email sender), else from xMap’s address as “Your company via xMap Flows”. Or WhatsApp, through your WhatsApp Business account.

WhatsApp account

An account you connect

WhatsApp Business, on the Connections page. Their replies reach the flow through a WhatsApp event block.

Send to (optional)

Text

Empty: the contact’s email or phone that Apollo found (contact_email, contact_phone), else the result’s own. Results without one are left out, and the step says how many.

A field with the address, such as {{contact_email}}. Results without one are left out.

Subject

Text

Empty: the subject an xMap AI block drafted (email_subject), else Hello and their name.

First message

Text, several lines

Empty: the message an xMap AI block drafted (email_body, message or draft). {{field}} fills from each result.

{{field}} fills from each result. Empty: the message an xMap AI block drafted (email_body), such as Draft intro.

First follow-up after

Pick one

Never
2 days
3 days
5 days
7 days
14 days

First follow-up

Text, several lines

Second follow-up after

Pick one

Never
2 days
3 days
5 days
7 days
14 days

Second follow-up

Text, several lines

Approve each first

On or off

On by default, and always on while the employee is set to Ask me first. Follow-ups go by themselves until they reply.

Each first message waits for your OK in Outreach (and the bell), item by item: rewrite it, then approve. Follow-ups go by themselves until they reply.

At most a day

Pick one

Messages a day from this block. The rest wait for the next day, so a long list goes out over a week instead of at once.

Messages a day from this block; the rest wait for the next day.

Send

Pick one

In each receiver’s own time zone, from their city: 08:00 to 18:00, Monday to Friday. Any time sends as soon as a message is due.

In each receiver’s own time zone (from their city), weekdays only.

08:00 to 18:00 their time
Any time

What comes out

Each item that leaves the block carries these fields, to use in the blocks after it as {{field}}.

In the run

A real run (Run once, or a live run): nothing is sent yet.

Queued: Each person becomes a sequence, never twice from the same block. Unsubscribed addresses and results without an address are left out.

Afterwards

Every few minutes, as messages come due.

Sent: A message goes when it is approved, within the daily cap and their working hours, and within your organization’s email rules.
Replied: Their reply stops the sequence and is forwarded to the flow’s owner, who is told in the bell.

How to use it

B2B sales

Intro emails to new dentists

A dental supplier in Lyon writes to every new practice that opens, with two polite follow-ups.

Apollo finds the person, xMap AI drafts the message, Outreach asks before each first send and follows up until they answer.

Recruiting

Companies hiring, written to the same day

A recruiting firm in Toronto writes to the head of each company that posts a senior sales role.

Before: A researcher copied names into a spreadsheet and wrote each email by hand.

With the flow: The drafts wait in Outreach each morning; approving them takes a minute.

FMCG distribution

New shops on WhatsApp

Shop owners answer WhatsApp faster than email; replies reach the flow through a WhatsApp event block.

Real estate

Owners of empty units

Events

Venues for a conference

Good to know

A test run says who it would write to; nothing is queued or sent.
Emails follow the Email block’s rules: on the Free plan, people at your organization’s email domain; the organization’s daily email limit; every message has an unsubscribe link, and people who unsubscribed, bounced or complained get nothing.
You choose whom to contact and are responsible for doing it lawfully (the Terms of Service); keep to people who would expect to hear from you.
Credits are charged as each message goes, not in the run.
Replies come back by themselves once xMap’s reply address is switched on; until then they go to the flow’s owner, who marks the sequence Replied in Outreach.
Replies are kept for a year (the Privacy Policy).

Works well with

Apollo: The people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email.
xMap LLM: Tell the AI what to do in plain words.
Nearby places: Places around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
Only new: Lets through only the items this flow has not found before, so a daily flow sends only what is new.
Job postings: Live job postings: who is hiring, for what, and where.
Filter: Keeps only the items that match a rule.
Approval: Stops the run until someone says yes.

Templates that use it

An intro and two follow-ups to new dental clinics: New dental clinics, each written to with two follow-ups that stop when they reply.
Write to companies hiring, with two follow-ups: Companies hiring, each written to with two follow-ups that stop when they reply.

Stories with it

First through every new bakery's door (Food distribution)
Better beans for the cafes that need them (Coffee roasting)
Every restaurant her cargo bike can reach (Fresh pasta)
The city’s favourite kitchens, on the food floor (Shopping malls)
First call to every aged-care home short of nurses (Healthcare staffing)
New corporate accounts, before the hotel across the road (Hotels)

Help articles

Write to people with Outreach: A first message and follow-ups to each result, approved first, stopping when they reply.

Industries that use it

B2B sales · Recruiting & staffing

Try it

Build a flow with Outreach on the home page, no account needed, or book a call. Try it live