Logic

What changed

What changed watches the places your flow already knows and lets through only the ones whose details changed since it last saw them: a place that closed, a rating that dropped or rose, a new phone number or website, a new name or address, or any field you name. Each one comes with a change line in plain words and the values it had before. Put it after the block that finds the places, and your team hears about a competitor closing or a key account’s rating falling the morning it happens.

In the editor: Lets through only the places this flow found before whose details changed since: closed, a rating that moved, a new phone or website, a new name or address, or any field you name. Each gets change (what changed, in words) and previous_ fields. The first real run only remembers; changes show from the next one.

Settings

Watch for

Pick one or more

What counts as a change. Pick one or more.

Closed The place now says Closed or Closed for now, and did not before.
Rating The rating moved by at least the amount you set.
Phone or website A different phone number (by its last 9 digits) or a different website (by its domain).
Name or address A new name, or a different address.
Another field Any field by its name, compared as text.

Rating moved by at least

A number

How far the rating must move, up or down, to count. 0.3 catches 4.6 to 4.3.

Up or down. 0.3 catches a place going from 4.6 to 4.3.

Field name

Text

For Another field: the field to compare, as named in the run results.

Any field an earlier block adds, compared as it is written.

Needed before the flow can run.

Also let new places through

On or off

Off: places this flow has not found before are only remembered. On: they go on too, with change New.

On: places this flow has not found before go on too, with change: New.

What comes out

Each item that leaves the block carries these fields, to use in the blocks after it as {{field}}.

Each place that changed

Places that did not change stop here. The changed ones go on with every field they came with, plus these.

change: What changed, in words.
changed: The fields that changed.
previous_rating, previous_phone ...: The value each changed field had before.

How to use it

FMCG distribution

Key accounts whose rating is slipping

A beverage distributor wants its account managers to call a key outlet when its customers start to complain.

Each account is looked up on the map every morning; only the ones whose rating moved reach the email, with the old and the new rating.

Retail

Competitors that closed

A pharmacy chain wants to know the week a competitor near one of its branches closes, to win its customers.

The scan finds the same pharmacies every week; What changed lets through only the ones that now say Closed.

Banking and payments

Merchants that changed their details

A payments company keeps its merchants’ phone numbers and websites up to date for its risk team.

A new phone, website, name or address goes straight back into the merchants table, with the old value kept beside it.

Real estate

Shops around our malls that closed or moved

The leasing team sees which neighbours closed or changed, the month it happened.

Hospitality

Hotels that changed their price level

A travel agency watches the price level of the hotels it sells.

Another field compares any field by name, here the price level POI Intelligence adds.

Marketing agencies

Clients’ competitors that renamed

A rename often means a new owner or a new concept: the agency hears about it the same week.

Good to know

The first real run only remembers what it found: there is nothing to compare with yet. Changes show from the next real run.
Every place that reaches it is remembered after each real run (a schedule, a webhook call, Run once), so a change is reported once, not every day.
Places are matched by their own ID on the map, else by name and position, as in Only new.
A test run compares with what the flow remembers but changes nothing in its memory.
In the editor’s preview without a run, one place in four shows an example change, so the blocks after it have something to show.
What changed is free.

Works well with

Only new: Lets through only the items this flow has not found before, so a daily flow sends only what is new.
Map business scan: Finds businesses on online maps live: name, category, rating, address, phone, website and whether it is open.
POI Intelligence: Adds details to each place found by Map business scan: categories (cuisine), price level, opening hours, phone, website, amenities and a short description, and if you want them its latest reviews.
My data: Brings in a table you uploaded or a list you saved on the My data page: your stores, customers, target accounts or sites.
Email: Sends one email per run with all the items, or one email per item.
Slack: Channel-based messaging platform
Save to my database: Saves the items into a table of your own database (PostgreSQL, BigQuery or Snowflake): each field goes into the column of the same name, the others are left out.

Templates that use it

Shops that just closed: units to rent: Shops that closed this week, each a unit that may soon be free for your next store.
Changes at my key accounts, with what to do: What changed at your key accounts this week: closures, ratings, phones and websites.
Rival openings and closures every month: Every rival branch across your cities, with openings and closures each month.
Alert when a branch’s rating drops: An alert when a branch's rating drops, with where it now stands.
Customers that closed or moved, with what to do: Customers that closed, moved or changed phone this week.
Rating watch for my clients: Every client's rating watched daily, with where it stands when it moves.
Ratings of my portfolio companies’ branches: Rating changes and closures at your portfolio companies' branches, weekly.
Reputation programme for my clients: A full reputation programme for every client: ratings watched, an action plan and a review request, daily.
Merchants at risk of leaving, every week: Merchants likely to close or leave you, scored weekly, riskiest first.
Charging sites drivers rate lowest: Which of your charging sites drivers rate lowest, every week.
Clients that closed or changed, for my insolvency team: Client businesses that closed, moved or changed, with what to do.
Shops that closed this month, for the high street story: Chain stores that closed this month, for the high street story.
Alarm monitoring clients that closed or moved: Monitoring clients that closed, moved or changed, with the next step.
Stockists that closed or moved, off the store locator: Stockists that closed or moved, taken off the store locator.
Customers whose business closed, for customer success: Customers whose business closed or changed, flagged for customer success.
Partner restaurants that closed or moved: Partner restaurants that closed, moved or changed, for account managers.
Monthly store closures index: Tracked shops that closed, as a monthly index.
Rival bank branches that closed or moved: Rival branches that closed, with the people left nearby.
My dealerships whose rating moved: Your dealerships whose rating moved, with a note.

Stories with it

The morning a rival slips, she knows (Phone repair)
Two hundred dealers, checked every Sunday night (Luxury watches)
Two shopping streets, read every Monday (Retail property)
A garage that is really there when a car breaks down (Car rental)
The client hears about every rival gym first (Strategy consulting)
Sixty dealers watched, three worth a visit (Paint manufacturing)
A guest guidebook that never sends anyone to a closed door (Holiday lets)

Help articles

Only what is new: Never send the same result twice.

Guides and terms

How to track competitor openings and closures: Know within days when a competitor opens, closes or slips in ratings.
Competitor mapping: Knowing where competitors are, what opens and how they are rated.

Industries that use it

B2B sales · Retail & franchise · Restaurants & cafes · FMCG & distribution · Marketing & agencies · Investors & consultants · Banking & lending · Energy & EV · Automotive & mobility · Law & professional services · Media & publishing · Security & emergency services · E-commerce & D2C · Software & tech · Food delivery & quick commerce

Try it

Build a flow with What changed on the home page, no account needed, or book a call. Try it live