Malls for my footfall analytics product
Malls scored as footfall analytics buyers, with the manager.
What it does
Every quarter: shopping malls in your country’s main cities, scored by xMap AI as buyers of footfall analytics, with the mall or marketing manager from Apollo, into HubSpot.
In one sentence: Monthly on the 1st at 08:00, in Mumbai, Delhi and 2 more, find shopping malls in the area, score and rank them with xMap AI, keep those where fit score ≥ 60, find the Mall Manager, Marketing Manager and General Manager with Apollo, then create contact in HubSpot and email the list to you.
Why it is useful
Malls sell space by footfall. The busiest malls need the numbers most.
Who it is for
Software & tech companies. SaaS sales teams, IT service providers and hardware resellers finding the businesses their product fits, and serving them well. Every use case for software & tech
Best use cases
- A footfall analytics company
- A retail media platform
- A smart building vendor
What each run gives you
- New leads in HubSpot
The time it saves
Monthly on the 1st at 08:00. Doing the same work by hand takes about 90 minutes each time; it runs about 1 time a month, so it saves about 2 hours a month (an estimate). It is medium: 8 blocks.
The flow, block by block
- On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
- Main citiesWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
- MallsxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
- Score each mall with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
- Fit score ≥ 60Logic · FilterKeeps only the items that match a rule.
- Mall or marketing manager from ApolloYour data · ApolloThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email.
- Add them to HubSpotApp · HubSpotPowerful CRM that offers tools for sales, customer service, and marketing automation.
- Email me the resultsAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Build your first flow in ten minutes: From a blank page to a flow that emails you a ranked list every morning.
- Write to people with Outreach: A first message and follow-ups to each result, approved first, stopping when they reply.
- The xMap Flows browser extension: what is around this business: On a company’s website or a place on a map, one click shows its market and the AI employees to hire for it.
- What xMap remembers about your company: Your city, industry and what you sell, filled in for you and always yours to change.
- How to build a B2B lead list from the map: Every business of a type in your territory, with contacts, scored, in a sheet or CRM.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Site selection: Choosing where to open a store, branch, clinic or facility.
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