Industries · Fitness, beauty & wellness

Location intelligence for gyms, studios, salons and wellness brands

Find the next site, watch rival studios and fill classes with corporate and local partners.

25ready-made templates
6kinds of use case
1one-minute stories
29blocks used
146hours a month saved by them all (an estimate)

Why fitness, beauty & wellness teams use xMap Flows

Gyms, studios, spas and salons live on their neighbourhood. xMap Flows ranks areas for a new site by the people who live nearby and the rivals already there, watches new studios and how customers rate them, finds corporate clients and partners such as physios and healthy food brands, and plans outdoor classes around the weather. A class chat answers members and books trials.

Sites chosen by a lease

Rank areas by residents and the gyms or studios already there.

Rival studios open nearby

New studios and their ratings, every week, around each location.

Corporate clients hard to find

Offices and companies nearby that fit a corporate wellness offer.

Weather cancels outdoor classes

Heat and rain alerts move classes indoors in time.

Gym, studio, salon and spa brands choosing locations, watching rivals and filling classes.

How a flow works for fitness, beauty & wellness

Every flow reads left to right: something starts it (a schedule, a message, an app event or new rows), it looks at an area, gathers data, lets xMap AI make sense of it, applies your rules, and sends the result where your team works. These are the blocks fitness, beauty & wellness templates use most.

  1. 1

    Where

    Choose the area: countries, cities, a radius around your own sites, or shapes you draw.

    Area of interest · Find nearest

  2. 2

    Data

    Bring in what is there and what is changing.

    Nearby places · Demographics · Weather forecast · Job postings

  3. 3

    AI and your rules

    Score, rank, keep only what is new or fits, and match with your own data.

    xMap LLM · Place classifier · AI agent · Only new · Sort and limit

  4. 4

    Where results go

    Send each result where your team works.

    Email · Show on a map · Reply · HubSpot · Google Sheets

Use cases and templates for fitness, beauty & wellness

Each template is a real flow on live data. Open it, change the city and the kind of place, test it and deploy it. Grouped by what the team wants to do.

Find customers and leads 11 templates

See them in the template gallery

Independent salons and barbers with a phone or website, for your reps, every weekday.

Every weekday: independent hair, nail and beauty salons and barbers with a phone or website, only the new ones, added to the reps' sheet. Salons buy products from reps they know. A fresh list every day keeps the territory growing.

Good for
A hair care brand · A salon equipment distributor · A salon booking software
Each run gives
New rows in your Google Sheet
Time saved
About 11 hours a month (an estimate)

Offices closest to your gyms, their HR manager in HubSpot, and a reminder to follow up.

Every month: offices and coworking spaces, the 50 closest to one of your gyms, their HR manager from Apollo, into HubSpot, and a reminder a week later to follow up. Corporate memberships sell to offices within a short walk. This flow finds them, the person who decides and reminds you a week later.

Good for
A gym chain · A corporate wellness provider · A physiotherapy clinic
Each run gives
Contacts in HubSpot · A reminder email
Time saved
About 4 hours a month (an estimate)

Healthy food places near your gyms, with a partnership pitch ready to send.

Every month: the best-rated health food stores and juice and salad places within 1 km of each gym, each once, with a partnership pitch by xMap AI, saved and emailed. Members eat near the gym. A partnership with the best healthy places nearby adds value to the membership and brings new members.

Good for
A gym chain · A pilates studio · A healthy cafe brand
Each run gives
A partner sheet · An email
Time saved
About 2 hours a month (an estimate)

Sports clubs with the fewest physios nearby, for your partnerships team.

Every month: sports, football and rugby clubs in your city, the physiotherapists within 2 km of each, the 20 with the fewest, with details, saved and emailed to your partnerships team. Sports clubs need injury care close by. Clubs with no physio nearby are the easiest partners for a clinic.

Good for
A physiotherapy clinic · A sports medicine group · A sports insurer
Each run gives
A sheet of clubs · An email
Time saved
About 4 hours a month (an estimate)

New supplement stores and gyms for a protein brand.

Every month: sports nutrition stores and well-rated gyms in your cities, the new ones only, with the owner or manager from Apollo, into HubSpot. Protein sells where people train. New stores and gyms choose their brands early.

Good for
A protein brand · A supplements distributor · A sports drink brand
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Gyms hiring trainers, as partners for an academy.

Every month: gyms and studios posting personal trainer jobs in your cities, one per gym, with the club manager from Apollo, as hiring partners for a trainer academy. Academies sell on jobs. Gyms hiring trainers take graduates.

Good for
A personal trainer academy · A fitness certification body · A sports college
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

New nail and lash studios scored for a booking app.

Every month: nail salons, lash and brow studios in your cities, the new ones only, scored by xMap AI as buyers of a booking app, approved, into HubSpot. Small beauty studios lose bookings by phone. They are the best buyers of a booking app.

Good for
A beauty booking app · A salon software company · A payments company
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

New gyms and hotels with the buyer, for gym equipment.

Every month: gyms and fitness centres opened in the last year, and hotels opened in the same time, with the owner or buyer from Apollo, for a gym equipment supplier. New gyms and hotel gyms buy all their equipment at once. Being first wins the order.

Good for
A gym equipment supplier · A fitness equipment brand · A gym fit-out company
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Aesthetic clinics with the medical director, for devices.

Every quarter: dermatology and medical aesthetic clinics in your cities, the best-rated first, with the medical director from Apollo, scored by xMap AI for aesthetic devices. Aesthetic devices are bought by clinic directors. The best clinics are ranked.

Good for
An aesthetic device distributor · A skincare brand · A medical laser company
Each run gives
New leads in HubSpot
Time saved
About 2 hours a month (an estimate)

Retirement homes and senior centres for on-site classes.

Every quarter: retirement homes, assisted living and senior centres in your city, the new ones only, with the activities coordinator from Apollo and an offer by xMap AI for chair yoga and balance classes, into HubSpot. Care homes need regular activities for residents. A gentle class run on site is an easy yes.

Good for
A yoga and pilates studio · A fitness instructor network · A physiotherapy group
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

New martial arts gyms with the owner, for equipment.

Every quarter: martial arts, boxing and kickboxing gyms in your cities, the new ones only, with the owner from Apollo, into HubSpot for a combat sports equipment brand. Martial arts gyms buy gloves, mats and bags for every student. New ones buy most.

Good for
A combat sports equipment brand · A sportswear brand · A fitness distributor
Each run gives
New leads in HubSpot
Time saved
About 1 hours a month (an estimate)

Site selection and expansion 3 templates

See them in the template gallery

The blocks with the most adults and the fewest gyms, scored and approved.

Every month: the blocks of your city with the most working-age adults, the gyms and studios within 1 km, adults per gym, scored by xMap AI, approved, emailed and mapped. Members join a gym close to home or work. The blocks with many adults and few gyms fill a new club fastest.

Good for
A gym chain · A boutique fitness brand · A franchise developer
Each run gives
A shortlist to approve · An email · A map
Time saved
About 4 hours a month (an estimate)

Blocks with many adults and few yoga and pilates studios.

When planning a studio: blocks of your city with the most adults aged 20 to 49 and the fewest yoga and pilates studios within 1 km, ranked, with a note by xMap AI. Studios fill with people who live within walking distance. The gaps are ranked.

Good for
A yoga studio founder · A pilates franchise · A wellness real estate developer
Each run gives
An email
Time saved
About 3 hours a month (an estimate)

Sports complexes with few padel courts nearby.

When planning a padel club: sports complexes and tennis clubs in your city with how many adults live around and how many padel courts are within 3 km, the fewest first. Padel is growing fast. Sites with players around and few courts fill first.

Good for
A padel club developer · A sports complex owner · A padel franchise
Each run gives
An email with the list · A map of the results
Time saved
About 2 hours a month (an estimate)

Competitor watch 3 templates

See them in the template gallery

How members rate the studios near yours, every week.

Every week: the best-rated yoga, pilates and fitness studios within 2 km of each of yours, each once, how members rate each judged by xMap AI from its rating and number of reviews, saved and emailed. Members compare studios before they switch. Knowing who is rated higher nearby shows what to improve or advertise.

Good for
A yoga studio owner · A pilates chain · A boutique fitness brand
Each run gives
A sheet of findings · An email
Time saved
About 8 hours a month (an estimate)

New spas in your city, sorted by kind, every month.

Every month: spas and massage centres that opened in the last year, only the new ones, sorted by xMap AI into hotel, day, massage and medical spas, emailed and mapped. A new day or medical spa nearby competes for the same clients. Seeing it early lets you answer with offers.

Good for
A spa chain · A hotel spa · A spa products brand
Each run gives
An email · A map by kind
Time saved
About 1 hours a month (an estimate)

New gyms near each of your clubs, with a retention note.

Every month: gyms that opened in the last six months within 3 km of each of your clubs, the new ones only, with a retention note by xMap AI for the club manager. A new budget gym next door tempts members away. The manager acts in time.

Good for
A gym chain · A boutique fitness club · A leisure centre
Each run gives
An email
Time saved
About 1 hours a month (an estimate)

Operations and alerts 2 templates

See them in the template gallery

Tomorrow's outdoor classes planned around heat, rain and UV.

Every evening: tomorrow's heat, rain and UV at each outdoor class spot, a plan by xMap AI (move, shorten or keep each class), emailed to the coaches. Outdoor classes get cancelled at the last minute. A plan the evening before lets coaches move, shorten or keep each class.

Good for
A bootcamp brand · An outdoor yoga studio · A running club
Each run gives
An email
Time saved
About 8 hours a month (an estimate)

The best run start time this weekend from the heat.

Every Thursday: the weekend’s hour-by-hour heat in your city, with the best start time by xMap AI for each run club meeting, posted to the members’ WhatsApp group. Running in the heat is dangerous. A start time that avoids it keeps the club safe.

Good for
A run club · A sports brand’s community team · A marathon organiser
Each run gives
A WhatsApp message
Time saved
About 1 hours a month (an estimate)

Market data and research 4 templates

See them in the template gallery

Venues judged for a week-long yoga retreat.

Every year: resorts, guest houses and retreat centres in your chosen destinations, the best-rated first, with a fit note by xMap AI for a yoga retreat organiser. Retreats need calm, good venues. The best-rated are listed with a verdict.

Good for
A yoga retreat organiser · A wellness travel agency · A corporate retreat planner
Each run gives
A Google Sheet
Time saved
About 2 hours a month (an estimate)

Top bridal salons and makeup artists, by kind.

Every quarter: bridal salons, makeup artists and hair studios in your cities, the best-rated first, as partners for a wedding planner’s beauty packages. Brides choose by reputation. The best-rated make the best partners.

Good for
A wedding planner · A wedding venue · A bridal fair
Each run gives
A Google Sheet
Time saved
About 2 hours a month (an estimate)

New gyms, studios, salons and spas each month.

Every month: new gyms, studios, salons and spas in your cities, by kind, in a report by xMap AI for a wellness investor. Wellness grows city by city. The investor sees where on one page.

Good for
A wellness investor · A fitness franchise · A beauty brand’s strategy team
Each run gives
An email
Time saved
About 3 hours a month (an estimate)

Chat assistants and APIs 2 templates

See them in the template gallery

Class finder chat for my members

AI agentEasyWhen it happens

A chat that finds classes in your timetable and warns about the weather outdoors.

A chat page for your members: an AI agent that finds classes in your timetable, checks the weather for outdoor ones and remembers each member's conversation. Members ask what is on and when. The chat answers from your timetable, remembers them and checks the weather for outdoor classes.

Good for
A gym chain · A yoga studio · An outdoor fitness brand
Each run gives
A chat page you can share or embed
Time saved
About 25 hours a month (an estimate)

Healthy food finder chat

AI agentEasyWhen it happens

A chat that finds healthy food near any address.

A chat for your members: an AI agent finds healthy restaurants, salad bars and juice bars near any address, in two friendly lines. Members ask where to eat well. The chat answers in seconds.

Good for
A gym chain · A nutrition coach · A wellness app
Each run gives
A chat page
Blocks
Chat → AI agent → Nearby places → Reply
Time saved
About 25 hours a month (an estimate)

Stories: what teams build

One-minute narrated stories of a flow at work. The scenarios and figures are illustrative, not customer results.

Strategy consulting

The client hears about every rival gym first

The challenge. Wing is a consultant at a global strategy firm in Hong Kong. Her client, a European gym chain, is choosing districts for its first ten clubs. Every Friday the client asks what changed in the market. Wing spends a whole day checking rival gyms district by district. She still missed a big studio in Causeway Bay closing, and the client heard it from a landlord first.

The flow. With xMap Flows, Wing built Tally. Every Friday at two, across nine districts, Tally lists every gym and fitness studio, spots the ones that closed or slipped in rating, writes what each change means for the client, and sends the note from Wing’s inbox.

The result. This Friday, Tally finds two studios closed in Causeway Bay and a rival slipping in Mong Kok. Wing’s note is with the client by three, with a map. The client moves its first club to Causeway Bay, where the gap just opened. Wing’s client used to hear the news from landlords. Now landlords hear it from them.

9districts watched
2closures caught this week
1 daysaved every Friday

Blocks: Schedule → Area of interest → Nearby places → What changed → xMap LLM → Gmail

Watch the one-minute story →

All 137 stories →

The blocks behind it

Blocks are the building pieces of every flow. These are the ones fitness, beauty & wellness templates and stories use, most used first. Each has its own page with its settings, examples and a short film.

ScheduleTriggerStarts the flow on a timetable.EmailActionSends one email per run with all the items, or one email per item.Nearby placesxMap dataPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or aArea of interestWhereSets where the flow looks: countries, cities or specific places, or areas you draw on a map.xMap LLMxMap AITell the AI what to do in plain words.Only newLogicLets through only the items this flow has not found before, so a daily flow sends only what is new.HubSpotAppPowerful CRM that offers tools for sales, customer service, and marketing automation.ApolloYour dataThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, induSort and limitLogicPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.Google SheetsAppCreate, edit, and collaborate on spreadsheets onlineMy dataYour dataBrings in a table you uploaded or a list you saved on the My data page: your stores, customers, target accounts or sites.Show on a mapActionShows the results as points on a map, with the area of interest.Remove duplicatesLogicKeeps one of each item when the same one arrives more than once, for example from two searches that overlap.Place classifierxMap AIAssigns clean categories and merges duplicate places.DemographicsxMap dataWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).Weather forecastxMap dataThe weather forecast (Open-Meteo, from national weather services) for up to 16 days: temperature, rain, wind and UV.Calculated fieldLogicAdds fields worked out from the others: a number, a text or a yes/no.ApprovalLogicStops the run until someone says yes.ChatTriggerStarts the flow when someone writes in its chat: the chat window in the editor, or a chat page you can share or put on your website.AI agentxMap AIAn AI agent: for each incoming message it thinks, uses the blocks you link to its Tools port (data, xMap AI, lookups, your tables, other flows, apps), remembers the conversation and writes an answer in {{reply}}.Find nearestWhereFor each place, finds the nearest of your own points from a CSV you upload, for example the nearest ambulance to each accident or the nearest branch to each new lead, and adds its name and the distance.WaitLogicHolds the items for a while, then lets them carry on: a reminder two days after the first email, or nothing sent before 9 in the morning.Google DriveAppCloud storage and file backupJob postingsxMap dataLive job postings: who is hiring, for what, and where.WhatsApp BusinessAppSend text, media and template messages from your WhatsApp Business number.FilterLogicKeeps only the items that match a rule.ReplyActionAnswers whoever started the flow, on the same channel: the app or system that called its Webhook / API gets the answer back, and a message from Slack, WhatsApp, Telegram, Teams, SMS, Outlook or DiscorWhat changedLogicLets through only the places this flow found before whose details changed since: closed, a rating that moved, a new phone or website, a new name or address, or any field you name.GmailAppEmail service by Google

Every block →

More templates that fit fitness, beauty & wellness

Made for other roles, useful here too.

Learn and get help

The ideas behind these flows, step-by-step guides and help articles for the blocks this industry uses most. More in Resources, or see how xMap Flows compares with other tools.

Guides and decks

Questions

Can it help pick a gym location?

Yes. It ranks areas by residents of the right age (Demographics) against the gyms and studios already there, with their ratings.

Can it watch rival studios?

Yes. A weekly flow lists new studios and changes in ratings around each of your locations.

Can it find corporate wellness clients?

Yes. Offices and growing companies nearby, scored as prospects, with the HR contact through Apollo.

Which data is live?

Live: xMap's places database (300M+ places of more than 5,000 kinds), live business listings from online maps, job postings, road incidents, ships (AIS), satellite pictures, weather forecasts, news from the feeds and pages you choose, travel-time areas and routes on the road network, and residents by age (Demographics, in about 100 countries), live road speeds and congestion (Traffic Flow; it does not count cars), footfall around each place (Mobility Footfall, in most of the world, about 10 days behind), plus regional datasets where xMap offers them, such as cars counted on the roads of the United Arab Emirates (Road traffic history). Catchment returns sample figures for now, and every result made from it says so.

Do I need to write code?

No. A flow is built from blocks on a canvas, from a ready-made template, or by describing it to Ask xMap in a sentence; Ask xMap builds it, tests it and fixes what fails. Developers can also use the API and the MCP server.

How fast can a fitness, beauty & wellness team start?

Hire one of the AI employees above: answer two questions (the city and the kind of place), or write one sentence to make it yours ("for dental clinics in Lyon, to WhatsApp every Monday"), and it runs in your own account with results you can see. A new account can also type its website and meet three AI employees already tried in its city. Or try the home page first: no account needed.

Can an agency or consultancy offer this to its clients?

Yes. Your logo and colour on the app, emails and reports, emails from your own domain, the app on your own address, and a read-only page for each client with its results, map and weekly report. See the Partners page.

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See it on your own city

Run a live search on the home page without an account, or let Ask xMap build the flow from one sentence.