First call to every aged-care home short of nurses

The challenge

Every morning her team trawls job sites for homes that need nurses. By the time they call, the ad is a week old and another agency has filled it. And when they do get through, it is to reception, not the director of nursing.

How the flow works

With xMap Flows, Ruby built Beacon. Beacon is an AI employee: a flow of 7 blocks.

1. Every weekday at half past six,

   Weekdays at 6:30 (Schedule)

2. across greater Sydney,

   Greater Sydney (Area of interest)

3. Beacon finds every aged-care home that posted a nursing job overnight,

   Nurse jobs, posted overnight (Job postings)

4. skips the homes already on the books,

   Not a client yet (Match with my table)

5. puts the fifteen hardest roles to fill first,

   Fewest applicants first (Sort and limit)

6. finds the director of nursing at each,

   The director of nursing (Apollo)

7. and writes to each one, once Ruby approves the note.

   A note, approved by Ruby (Outreach)

What it solves

• Week-old job ads: solved by Schedule and Job postings
• Beaten by rival agencies: solved by Match with my table and Sort and limit
• Stuck at reception: solved by Apollo and Outreach

The result

At seven, Beacon has eighteen homes that posted overnight. The fifteen hardest to fill each get a note to the director of nursing, with three nurses ready to start. By lunch, six directors have replied, and four nurses are placed by Friday.

By the time rivals read the ad, Ruby’s note is already in the inbox.

An illustrative scenario: the figures are modelled to show what the flow produces, not a customer's results.

The flow, block by block

1. 1

   Weekdays at 6:30

   Schedule

   Starts the flow on a timetable.

2. 2

   Greater Sydney

   Area of interest

   Sets where the flow looks: countries, cities or specific places, or areas you draw on a map.

3. 3

   Nurse jobs, posted overnight

   Job postings

   Live job postings: who is hiring, for what, and where.

4. 4

   Not a client yet

   Match with my table

   Looks each incoming item up in one of your tables or saved lists (My data), for example your customers.

5. 5

   Fewest applicants first

   Sort and limit

   Puts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.

6. 6

   The director of nursing

   Apollo · Apollo contacts

   The people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email.

7. 7

   A note, approved by Ruby

   Outreach

   Writes to each result for you: a first message, then up to two follow-ups a few days apart, and stops when they reply.

Templates to build it

Ready-made flows with the same blocks. Open one, change the city and the kind of place, and run it.

• Write to companies hiring, with two follow-upsCompanies hiring, each written to with two follow-ups that stop when they reply.
• Companies hiring finance controllers, for my audit practiceCompanies hiring finance controllers, scored as audit clients, with the CFO.
• Daily hiring signals in SlackNew warehouse employers posted to your Slack every morning.
• Growing companies to invite as donorsFast-growing local companies with a decision maker, as donors.
• Construction sites hiring site securityConstruction projects hiring site security, with the project manager.
• Growing companies and who buys thereGrowing companies, sized with Apollo, with their purchasing managers.

Industries

Learn how it works

• Data enrichmentAdding details to records you already have.
• How to build a B2B lead list from the mapEvery business of a type in your territory, with contacts, scored, in a sheet or CRM.
• How to find companies hiring for a role near youHiring signals by role and city, with the company's details and the person to call.
• Write to people with OutreachA first message and follow-ups to each result, approved first, stopping when they reply.
• Job postings: companies that are hiringHiring signals by role and place, with the full posting.
• Apollo: who to call at each companyDecision makers and company details from your own Apollo account.

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