The client hears about every rival gym first

The challenge

Every Friday the client asks what changed in the market. Wing spends a whole day checking rival gyms district by district. She still missed a big studio in Causeway Bay closing, and the client heard it from a landlord first.

How the flow works

With xMap Flows, Wing built Tally. Tally is an AI employee: a flow of 6 blocks.

1. Every Friday at two,

   Fridays at 2 (Schedule)

2. across nine districts,

   Nine districts (Area of interest)

3. Tally lists every gym and fitness studio,

   Gyms and studios (Nearby places)

4. spots the ones that closed or slipped in rating,

   Closed or re-rated (What changed)

5. writes what each change means for the client,

   What it means (xMap LLM)

6. and sends the note from Wing’s inbox.

   A note to the client (Gmail)

What it solves

• A day of checks a week: solved by Schedule and Nearby places
• Missed a rival closing: solved by What changed
• Client heard it first: solved by xMap LLM and Gmail

The result

This Friday, Tally finds two studios closed in Causeway Bay and a rival slipping in Mong Kok. Wing’s note is with the client by three, with a map. The client moves its first club to Causeway Bay, where the gap just opened.

Wing’s client used to hear the news from landlords. Now landlords hear it from them.

An illustrative scenario: the figures are modelled to show what the flow produces, not a customer's results.

The flow, block by block

1. 1

   Fridays at 2

   Schedule

   Starts the flow on a timetable.

2. 2

   Nine districts

   Area of interest

   Sets where the flow looks: countries, cities or specific places, or areas you draw on a map.

3. 3

   Gyms and studios

   Nearby places

   Places around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.

4. 4

   Closed or re-rated

   What changed

   Lets through only the places this flow found before whose details changed since: closed, a rating that moved, a new phone or website, a new name or address, or any field you name.

5. 5

   What it means

   xMap LLM

   Tell the AI what to do in plain words.

6. 6

   A note to the client

   Gmail

   Email service by Google

Templates to build it

Ready-made flows with the same blocks. Open one, change the city and the kind of place, and run it.

• Shops that closed this month, for the high street storyChain stores that closed this month, for the high street story.
• Shops that just closed: units to rentShops that closed this week, each a unit that may soon be free for your next store.
• Rival openings and closures every monthEvery rival branch across your cities, with openings and closures each month.
• Pet stores near our shelter, asked for donationsPet stores near the shelter, asked for donations with an approved message.
• Rainy day ideas for my guestsIndoor things to do, sent to guests on rainy days.
• Morning city newsletter: roads, weather and what openedRoads, weather and new places in one morning newsletter draft.

Industries

Learn how it works

• Location intelligenceUsing where things are, and what is around them, to make business decisions.
• Site selectionChoosing where to open a store, branch, clinic or facility.
• Competitor mappingKnowing where competitors are, what opens and how they are rated.
• Build your first flow in ten minutesFrom a blank page to a flow that emails you a ranked list every morning.
• The xMap Flows browser extension: what is around this businessOn a company’s website or a place on a map, one click shows its market and the AI employees to hire for it.
• What xMap remembers about your companyYour city, industry and what you sell, filled in for you and always yours to change.

More stories from Consulting

• Meeting every new business in its first weekLauren runs a one-woman bookkeeping practice in Houston. Her clients are independent shops, cafes and studios.
• Twelve AI employees, one page for the partnersBram is a partner at a large management consultancy in Amsterdam. His team runs twelve AI employees that watch markets for clients.
• The supplier filed. Her clients knew by nine.Lea is an independent restructuring adviser in Berlin. She helps family manufacturers when a supplier gets into trouble.
• A week of walking, scored before her coffeeAna is an independent consultant in Porto. She helps restaurant owners choose where to open.

All 137 stories →