Learn

Learn location intelligence

Plain-English explanations of the words, and step-by-step guides to the jobs teams do with location data every day, each with the blocks and templates that put it into practice.

How-to guides

Find new businesses in a city every morningA daily list of newly listed businesses of a type, ranked, in your inbox.Build a B2B lead list from the mapEvery business of a type in your territory, with contacts, scored, in a sheet or CRM.Track competitor openings and closuresKnow within days when a competitor opens, closes or slips in ratings.Size a market by radiusCount every business of a type around a site, with chains, ratings and openings.Score candidate store sitesCompare sites on residents, competitors and neighbours, with an AI score and a reason.Monitor road closures near your sitesEvery few minutes, the incidents that affect your sites or fleet.Find companies hiring for a role near youHiring signals by role and city, with the company's details and the person to call.Find the decision maker at each new businessPlaces from the map, people from your Apollo account, in one flow.Build a WhatsApp assistant that answers about placesCustomers ask on WhatsApp; an AI agent searches and replies.Get rain alerts for your sitesA message when rain is forecast where it matters.Skip your existing customersOnly prospects reach your team, never someone you already serve.Send new leads to your CRM or sheet every dayA record per new lead, with its score and reason.Be alerted when ships enter a port areaA zone, a live AIS stream and an alert.Get a weekly satellite picture of your sitesSee construction or land change without visiting.Count and track a brand's branchesHow many branches a chain has in a city, and the new ones each week.

Glossary

A

AI agentAn AI that decides which tools to use to answer or complete a task.AIS (ship tracking)Radio messages ships send with their identity, position and course.Area of interest (AOI)The region a search or analysis is limited to.

C

Catchment areaThe area a store or service draws its customers from.Chain vs independentWhether a place belongs to a brand with several branches.Competitor mappingKnowing where competitors are, what opens and how they are rated.

D

Data enrichmentAdding details to records you already have.DeduplicationMerging records that describe the same thing.Drive time vs radiusTwo ways to draw the area around a site, and when each is good enough.

F

Foot traffic dataEstimates of how many people visit a place, usually from mobile devices.

G

GeocodingTurning an address or place name into coordinates.GeofencingA virtual boundary that triggers something when an item enters or leaves it.GeoJSONA common file format for points, lines and areas.

H

H3 hexagonsA global grid of hexagons used to count things evenly across areas.Hiring signalsJob postings as a sign that a company is growing or changing.

L

Large language model (LLM)The AI that reads and writes text, behind chat assistants and AI steps.Latitude and longitudeThe two numbers that place any point on Earth.Lead scoringRanking prospects by how likely they are to buy.Location intelligenceUsing where things are, and what is around them, to make business decisions.

M

Market sizing by areaCounting the businesses or people that make up a market in a place.MCP (Model Context Protocol)A standard way for AI assistants to use tools and data.

O

Outlet universeThe complete list of points of sale a brand could sell through.

P

POI data (points of interest)Records of places such as shops, clinics and offices, with their category, position and details.

R

REST APIA way for programs to read and change data over HTTP.Reverse geocodingTurning coordinates into a street, district or address.Route planningPutting a day's visits into a good order, for one rep or several.

S

Satellite imagery (Sentinel-2)Regular free pictures of the Earth from space.Site selectionChoosing where to open a store, branch, clinic or facility.

T

Territory planningDividing a market into areas for reps or teams.

W

WebhookAn address a system calls to send data the moment something happens.White space analysisFinding areas with demand but little or no supply.Workflow automationSoftware that runs a repeatable process from a trigger to an outcome.

Put it into practice

Every guide here is a flow you can run on your own city in minutes.

Try it live Templates Book a call