White space analysis
Finding areas with demand but little or no supply.
White space is where customers are and competitors are not: districts with many residents and few pharmacies, neighbourhoods with families and no nursery. Finding it means comparing demand (people, businesses) with supply (existing outlets) area by area.
With hexagon demographics and counts of a type of place per area, a flow can list the districts with the most people per outlet each month.
Templates that use these blocks
Site advisor chat for the expansion teamA chat where your expansion team names any address and gets people, competitors and a verdict.Neighbourhood guide chat for buyersA chat that tells buyers about any neighbourhood, like a local agent.Field sales helper chatA chat that tells field reps which shops are near them today.Meeting prep chat for repsA chat for reps: name the business you are meeting and get a short brief with questions to ask.