Craft beer · Monterrey, Mexico · Find new customers

Every new bar on a rep’s list by Monday

Mateo leads sales at a craft brewery in Monterrey. Four reps sell his beer to bars and restaurants across the city.

Listen to the story:

The challenge

New bars open every week in San Pedro and Barrio Antiguo, and his reps hear about them late. Two reps visited the same bar last Thursday. Nobody visited the new rooftop bar in Cumbres, and a big brewer put its taps in first.

How the flow works

With xMap Flows, Mateo built Radar. Radar is an AI employee: a flow of 7 blocks.

  1. Every Monday at seven,

    Every Monday at 7 (Schedule)

  2. across metro Monterrey,

    Metro Monterrey (Area of interest)

  3. Radar finds the bars and gastropubs that opened recently,

    Bars opened recently (Nearby places)

  4. keeps only the ones it has not seen before,

    Not seen before (Only new)

  5. puts the best rated first,

    Best rated first (Sort and limit)

  6. splits them fairly between the four reps by area,

    Four fair territories (Split by territory)

  7. and emails each rep their own list.

    Each rep’s list (Email)

What it solves

The result

On Monday, Radar finds eleven new bars. Each rep gets two or three, close together, with the address and the rating. No double visits, no missed openings. By Friday, seven of the eleven are pouring Mateo’s beer.

Mateo’s reps stopped chasing rumours. Now they arrive before the paint dries.

11new bars found on Monday
0double visits
7bars pouring by Friday

An illustrative scenario: the figures are modelled to show what the flow produces, not a customer's results.

The flow, block by block

  1. 1

    Every Monday at 7

    Schedule

    Starts the flow on a timetable.

  2. 2

    Metro Monterrey

    Area of interest

    Sets where the flow looks: countries, cities or specific places, or areas you draw on a map.

  3. 3

    Bars opened recently

    Nearby places

    Places around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.

  4. 4

    Not seen before

    Only new

    Lets through only the items this flow has not found before, so a daily flow sends only what is new.

  5. 5

    Best rated first

    Sort and limit

    Puts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.

  6. 6

    Four fair territories

    Split by territory

    Shares the items out between your reps by area: compact territories of about the same size, so every rep gets a fair share close together.

  7. 7

    Each rep’s list

    Email

    Sends one email per run with all the items, or one email per item.

Templates to build it

Ready-made flows with the same blocks. Open one, change the city and the kind of place, and run it.

Industries

Learn how it works

More stories from Food & delivery

All 137 stories →

Build this flow on your own city

Run a live search on the home page without an account, or let Ask xMap build the flow from one sentence.