Where to put the next billboard

What it does

Every quarter: the blocks of your city with the most residents and the most shops and malls within 500 m, ranked by xMap AI as roadside billboard spots for an outdoor media company, emailed and mapped.

In one sentence: Monthly on the 1st at 08:00, in Sydney, count who lives around, sort them by population and keep the top 40, count the shopping malls, supermarkets and gas stations within 500 m of each, score and rank them with xMap AI, sort them by fit score and keep the top 10, then show them on a map and email the list to you.

Why it is useful

A billboard is only worth what passes in front of it. This flow points to the blocks where people live and shop, so the next site is a good one.

Who it is for

Media, newsrooms & publishing. Newsrooms, broadcasters, publishers and media sales teams who need local stories, audiences and advertisers first. Every use case for media & publishing

Best use cases

• An outdoor media company
• A brand planning a poster campaign
• A city planning ad concessions

What each run gives you

• A map
• An email

The time it saves

Monthly on the 1st at 08:00. Doing the same work by hand takes about 240 minutes each time, so it saves about 16 hours a month (an estimate). It is medium: 9 blocks.

The flow, block by block

1. On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
2. My cityWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
3. People in every block of the cityxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
4. Best 40 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
5. Shops and malls nearbyxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
6. Score each spot with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
7. Best 10 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
8. Show them on a mapAction · Show on a mapShows the results as points on a map, with the area of interest.
9. Email me the listAction · EmailSends one email per run with all the items, or one email per item.

Every block can be changed after you use the template: the city, the type of place, the score, where the results go.

Use it now

Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.