Follow up a trade show list
Trade show contacts scored and followed up from your Gmail.
What it does
After a trade show: the badge scans added to your sheet are found on the map, sized with Apollo, scored by xMap AI, and each gets a follow-up email drafted, approved by you, sent from your Gmail.
In one sentence: When a Google Sheet gets new rows, look each one up on online maps, add their company details from Apollo, score and rank them with xMap AI, write a summary of each with xMap AI, wait for approval, then send email in Gmail and email the list to you.
Why it is useful
Most trade show leads go cold in a week. Scored, drafted follow-ups go out while they remember you.
Who it is for
B2B sales & business development. Sales teams, SDRs and founders who need a steady list of the right businesses to call, with the person to ask for. Every use case for b2b sales
Best use cases
- A B2B company after a trade show
- An events team
- A startup at a conference
What each run gives you
- Emails from your Gmail
The time it saves
Whenever a row is added to your sheet or table. Doing the same work by hand takes about 120 minutes each time, so it saves about 2 hours a month (an estimate). It is medium: 8 blocks.
The flow, block by block
- New row in the trade show sheetTrigger · New rowsStarts the flow when new rows appear in a Google Sheet or in a table in My data.
- Find each companyxMap data · Map business scanFinds businesses on online maps live: name, category, rating, address, phone, website and whether it is open.
- Company size from ApolloYour data · ApolloThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email.
- Score each lead with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
- Draft the follow-up with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
- Approve the emailsLogic · ApprovalStops the run until someone says yes.
- Send from my GmailApp · GmailEmail service by Google
- Email me the resultsAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Enrich a list once: A CSV of addresses or companies back with phone, website, rating and an AI score.
- Write to people with Outreach: A first message and follow-ups to each result, approved first, stopping when they reply.
- Build your first flow in ten minutes: From a blank page to a flow that emails you a ranked list every morning.
- Score, rank and label with xMap LLM: A score and a reason for every result, in your words.
- How to find companies hiring for a role near you: Hiring signals by role and city, with the company's details and the person to call.
- How to build a B2B lead list from the map: Every business of a type in your territory, with contacts, scored, in a sheet or CRM.
- Lead scoring: Ranking prospects by how likely they are to buy.
More for B2B sales & business development
- Full outbound engine: find, research, approve, send: A complete outbound engine: find, research, write the first email, approve, then HubSpot.
- New businesses in my territory, researched, into HubSpot: Every new business in your territory, scored, with the decision maker, straight into HubSpot.
- Morning call list with decision makers and call notes: The 20 best clinics to call today, with the owner or director, in a sheet.
- Companies hiring buyers, and who to call: Companies hiring buyers this week, sized and scored, with their purchasing managers in HubSpot.
- New businesses routed by size: key accounts to Slack, the rest to a sheet: New businesses scored and routed by size: the established ones to key accounts, the rest to inside sales.
- More businesses like my best customers: Businesses that look like your best customers, near them, not yet in HubSpot.