Universities and conference centres for group bookings

What it does

Every quarter: universities, colleges and conference centres in your city, the best-rated first, scored by xMap AI for group bookings (visiting teams, academic conferences, graduation weeks), with the events office from Apollo, into HubSpot.

In one sentence: Monthly on the 1st at 08:00, in Edinburgh, find universities, colleges and conference centers in the area, score and rank them with xMap AI, sort them by fit score and keep the top 20, find the Events Manager, Conference Manager and Travel Manager with Apollo, then create contact in HubSpot and email the list to you.

Why it is useful

Conferences, open days and graduations bring groups every term, and the events office books the hotel.

Who it is for

Hotels, travel & tourism. Hotels, tour operators and destination teams watching guests, rivals, weather and partners. Every use case for hotels & tourism

Best use cases

• A city hotel
• A hotel group’s sales team
• A hotel next to a conference centre

What each run gives you

• New leads in HubSpot

The time it saves

Monthly on the 1st at 08:00. Doing the same work by hand takes about 60 minutes each time; it runs about 1 time a month, so it saves about 1 hours a month (an estimate). It is medium: 8 blocks.

The flow, block by block

1. On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
2. Around my hotelsWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
3. Universities and conference centresxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
4. Score each with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
5. Best 20 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
6. Events office from ApolloYour data · ApolloThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email.
7. Add them to HubSpotApp · HubSpotPowerful CRM that offers tools for sales, customer service, and marketing automation.
8. Email me the resultsAction · EmailSends one email per run with all the items, or one email per item.

Every block can be changed after you use the template: the city, the type of place, the score, where the results go.

Use it now

Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.