Ads where the shoppers really come from

The challenge

He spends millions on billboards and radio, spread across the whole city, because nobody knows where shoppers really come from. The yearly survey asks two hundred people at the door. By the time it is printed, a new metro line has changed everything.

How the flow works

With xMap Flows, Thiago built Lodestar. Lodestar is an AI employee: a flow of 6 blocks.

1. On the first Monday of every month,

   First Monday of the month (Schedule)

2. Lodestar takes his three malls,

   Our three malls (My data)

3. learns where their visitors come from and how they travel,

   Where visitors come from (Mobility Footfall)

4. picks the districts worth advertising in,

   Districts to target (xMap LLM)

5. makes a short report,

   The monthly media plan (Make a report)

6. and sends it to the media agency.

   To the media agency (Email)

What it solves

• Ads across the city: solved by Mobility Footfall and xMap LLM
• 200 answers a year: solved by Mobility Footfall
• Data out of date: solved by Schedule and Make a report

The result

This month, Lodestar shows that one in three visitors to the mall in Itaim come from Pinheiros and Vila Olimpia, and most arrive by car. Thiago moves half his billboards to those two districts, and puts a parking offer in every ad.

Thiago stopped advertising to the whole city. Now he talks to his own shoppers.

An illustrative scenario: the figures are modelled to show what the flow produces, not a customer's results.

The flow, block by block

1. 1

   First Monday of the month

   Schedule

   Starts the flow on a timetable.

2. 2

   Our three malls

   My data

   Brings in a table you uploaded or a list you saved on the My data page: your stores, customers, target accounts or sites.

3. 3

   Where visitors come from

   Mobility Footfall

   How busy the area around each place is, from xMap’s own mobility data: footfall per day, the busiest hour and day of the week, how the day splits into morning, midday, evening and late night, the trend on the week before, and where visitors come from and how they travel (trips).

4. 4

   Districts to target

   xMap LLM

   Tell the AI what to do in plain words.

5. 5

   The monthly media plan

   Make a report

   Turns the items that reach it into a clean PDF report with your logo and colour: the summary an xMap LLM block wrote for the whole list, the figures, charts of kinds and cities, a map and the list.

6. 6

   To the media agency

   Email

   Sends one email per run with all the items, or one email per item.

Templates to build it

Ready-made flows with the same blocks. Open one, change the city and the kind of place, and run it.

• Impact report for donors: people around each siteThe reach section of the donor report, from the people around each site.
• More reviews for my clients: a request message for eachA ready message for each client to ask happy customers for reviews, every morning.
• Plan tomorrow's outdoor classesTomorrow's outdoor classes planned around heat, rain and UV.
• Camp growth seen from space, every monthHow each camp is changing, seen from space every month.
• Road closures on cash-in-transit routes, every morningClosures around each branch on today’s cash routes, before dispatch.
• Remote site perimeters, from space every weekWeekly satellite pictures of remote site perimeters, with notes.

Industries

Learn how it works

• How to score candidate store sitesCompare sites on residents, competitors and neighbours, with an AI score and a reason.
• Location intelligenceUsing where things are, and what is around them, to make business decisions.
• Foot traffic dataEstimates of how many people visit a place, usually from mobile devices.
• The Market analyst: a weekly briefAn AI employee that reads what your other employees found and writes the brief, with charts and plain findings.
• Build your first flow in ten minutesFrom a blank page to a flow that emails you a ranked list every morning.
• Enrich a list onceA CSV of addresses or companies back with phone, website, rating and an AI score.

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