New bike docks where short trips are still made by car
Bruna plans new docks for a bike-share company in Sao Paulo. Each dock costs as much as a small car.
Listen to the story:
The challenge
Her team puts docks where people ask for them on social media. Half the new ones see a few rides a day. Meanwhile, thousands of short trips around the metro stations are still made by car, stuck in traffic.
How the flow works
With xMap Flows, Bruna built Spoke. Spoke is an AI employee: a flow of 7 blocks.
Every three months,
Every quarter (Schedule)
Spoke lists the metro stations, universities and office towers,
Stations, campuses, offices (Nearby places)
learns how people travel to each one, and how far they come,
How people travel there (Mobility Footfall)
keeps the places where most trips are short and by car,
Short trips by car (Filter)
ranks the best twenty,
The best twenty (Sort and limit)
puts them on a map,
New dock sites (Show on a map)
and posts them to the planning team.
To the planning team (Slack)
What it solves
- Docks placed by requests: solved by Mobility Footfall and Sort and limit
- Half the new docks idle: solved by Filter and Sort and limit
- Short trips made by car: solved by Mobility Footfall and Filter
The result
This quarter, Spoke finds twenty spots where most trips are under three kilometres and made by car, half of them around Paulista and Faria Lima. Bruna puts ten new docks there, and each sees four times the rides of last year’s docks.
Bruna stopped guessing where riders are. Now she goes where the short trips are.
An illustrative scenario: the figures are modelled to show what the flow produces, not a customer's results.
The flow, block by block
- 1
- 2
Stations, campuses, offices
Places around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
- 3
How people travel there
How busy the area around each place is, from xMap’s own mobility data: footfall per day, the busiest hour and day of the week, how the day splits into morning, midday, evening and late night, the trend on the week before, and where visitors come from and how they travel (trips).
- 4
- 5
The best twenty
Puts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
- 6
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Templates to build it
Ready-made flows with the same blocks. Open one, change the city and the kind of place, and run it.
- Restaurants worth reviewing this monthYoung, well-loved restaurants worth reviewing, every month.
- Big employers near my office, and who runs itThe biggest employers around your office, with their office and facilities managers, in Slack.
- Supermarkets to stock before a holiday seasonThe busiest big stores to stock before a holiday, with a note for each.
- Malls with no store of mine nearbyMalls far from any of your stores, the busiest first, every month.
- How clients rate rival law firmsEvery law firm in your city, rated by xMap AI from clients’ ratings, in a monthly report.
- New exchange and money transfer offices, for compliance workNew exchange and money transfer offices that need compliance help.
Industries
Learn how it works
- Location intelligenceUsing where things are, and what is around them, to make business decisions.
- POI data (points of interest)Records of places such as shops, clinics and offices, with their category, position and details.
- Catchment areaThe area a store or service draws its customers from.
- The xMap Flows browser extension: what is around this businessOn a company’s website or a place on a map, one click shows its market and the AI employees to hire for it.
- Build your first flow in ten minutesFrom a blank page to a flow that emails you a ranked list every morning.
- What xMap remembers about your companyYour city, industry and what you sell, filled in for you and always yours to change.
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Build this flow on your own city
Run a live search on the home page without an account, or let Ask xMap build the flow from one sentence.