Universities for a student ambassador programme
Universities ranked by the young people around them.
What it does
Every term: universities and colleges in your cities with how many young people live around each, ranked, for a brand’s student ambassador programme.
In one sentence: Monthly on the 1st at 08:00, in Manila, find universities and colleges in the area, count who lives around, work out new fields, sort them by young and keep the top 20, then add row in Google Sheets and email the list to you.
Why it is useful
Student ambassadors work best where students live and study. The campuses are ranked.
Who it is for
Marketing & agencies. Agencies and marketing teams looking for clients, targeting areas and watching reputations. Every use case for marketing & agencies
Best use cases
- A consumer brand
- A telecom’s youth team
- A food delivery app
What each run gives you
- A Google Sheet
The time it saves
Monthly on the 1st at 08:00. Doing the same work by hand takes about 90 minutes each time, so it saves about 2 hours a month (an estimate). It is medium: 8 blocks.
The flow, block by block
- On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
- My citiesWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
- UniversitiesxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
- Who lives aroundxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
- Young people aroundLogic · Calculated fieldAdds fields worked out from the others: a number, a text or a yes/no.
- Best 20 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
- Add them to the ambassador planApp · Google SheetsCreate, edit, and collaborate on spreadsheets online
- Email me the resultsAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Ask the map a question: How many of a kind of place, how many people for each, and where the gaps are, answered on the spot.
- Count what is around each of your places: Competitors, footfall magnets or services within a distance of each site.
- Compare sites side by side: Two or three spots measured the same way, one column each, the best of every row marked and the best site and why.
- An instant site report of any spot: Paused for now while xMap improves the data behind it. Reports already made still open.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Catchment area: The area a store or service draws its customers from.
- Drive time vs radius: Two ways to draw the area around a site, and when each is good enough.
More for Marketing & agencies
- Reputation programme for my clients: A full reputation programme for every client: ratings watched, an action plan and a review request, daily.
- Businesses with low ratings and no website: Local businesses with weak ratings and no website, with the owner, as agency prospects.
- Companies hiring marketers need an agency: Companies hiring marketers, with the marketing lead and a pitch for agency support.
- Welcome offers for newly opened businesses: A welcome offer for every new business, into HubSpot, with a follow-up three days later.
- Best-of list for a local blog post: A best-of list for your city blog every month: the top 10 places with a blurb each and an introduction.
- Best neighbourhoods to target ads around a store: The 20 blocks with the most adults around each store, for your ad targeting.