Who lives in my station’s coverage area
Who lives in your coverage area, ready for the sales deck.
What it does
Every quarter: the people living in your station’s coverage area (men, women, ages), block by block, summed up by xMap AI as an audience profile for the advertising sales deck, emailed.
In one sentence: Monthly on the 1st at 08:00, in Accra, count who lives around, work out new fields, write a report with xMap AI, then email the list to you.
Why it is useful
Advertisers buy audiences. A clear profile of the people in your area, block by block, makes every pitch stronger.
Who it is for
Media, newsrooms & publishing. Newsrooms, broadcasters, publishers and media sales teams who need local stories, audiences and advertisers first. Every use case for media & publishing
Best use cases
- A radio station’s sales team
- A regional TV channel
- A community newspaper
What each run gives you
- An email with the profile
The time it saves
Monthly on the 1st at 08:00. Doing the same work by hand takes about 120 minutes each time; it runs about 1 time a month, so it saves about 2 hours a month (an estimate). It is easy: 6 blocks.
The flow, block by block
- On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
- Coverage areaWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
- People in every block of the areaxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
- Work out the age groupsLogic · Calculated fieldAdds fields worked out from the others: a number, a text or a yes/no.
- Write the audience profilexMap AI · xMap LLMTell the AI what to do in plain words.
- Email me the listAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Build your first flow in ten minutes: From a blank page to a flow that emails you a ranked list every morning.
- Ask the map a question: How many of a kind of place, how many people for each, and where the gaps are, answered on the spot.
- Enrich a list once: A CSV of addresses or companies back with phone, website, rating and an AI score.
- Count what is around each of your places: Competitors, footfall magnets or services within a distance of each site.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Site selection: Choosing where to open a store, branch, clinic or facility.
- How to score candidate store sites: Compare sites on residents, competitors and neighbours, with an AI score and a reason.
More for Media, newsrooms & publishing
- Children per school, district by district: Where children live far from a school, as a ready data story.
- Newly opened businesses for my advertising sales team: New businesses scored as advertisers, with the owner, every weekday.
- Where to put the next billboard: Blocks with many residents and shops, ranked as billboard sites.
- New in town: a weekly column draft: A draft "new in town" column every Thursday, from what opened this week.
- Newsstands near stations, for magazine distribution: Newsstands near every station, for the magazine route list.
- New cinema screens for my film distribution team: Cinemas in your region, chain or independent, with the programmer.