Which city to launch in next
Candidate cities ranked by people and couriers, for the next launch.
What it does
Every quarter: candidate cities compared by how many people live there and how many couriers serve them, ranked by xMap AI for your next delivery launch, written up for the founders.
In one sentence: Monthly on the 1st at 08:00, in Bogota, Medellin and 2 more, count who lives around, count the courier services within 10 km of each, score and rank them with xMap AI, write a report with xMap AI, then email the list to you.
Why it is useful
Launching in the wrong city burns money. A simple ranking by demand and delivery capacity guides the choice.
Who it is for
E-commerce & D2C brands. Online stores and direct-to-consumer brands choosing pickup points, stockists, pop-ups and cities, and keeping deliveries on time. Every use case for e-commerce & d2c
Best use cases
- A D2C brand expanding
- A grocery delivery startup
- A marketplace entering new cities
What each run gives you
- An email with the memo
The time it saves
Monthly on the 1st at 08:00. Doing the same work by hand takes about 240 minutes each time; it runs about 1 time a month, so it saves about 4 hours a month (an estimate). It is medium: 7 blocks.
The flow, block by block
- On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
- Candidate citiesWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
- People in each cityxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
- Couriers in each cityxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
- Score each city with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
- Write the launch memoxMap AI · xMap LLMTell the AI what to do in plain words.
- Email me the listAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Build your first flow in ten minutes: From a blank page to a flow that emails you a ranked list every morning.
- Ask the map a question: How many of a kind of place, how many people for each, and where the gaps are, answered on the spot.
- Enrich a list once: A CSV of addresses or companies back with phone, website, rating and an AI score.
- Count what is around each of your places: Competitors, footfall magnets or services within a distance of each site.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Site selection: Choosing where to open a store, branch, clinic or facility.
- How to score candidate store sites: Compare sites on residents, competitors and neighbours, with an AI score and a reason.
More for E-commerce & D2C brands
- Pickup point partners near where people live: Shops near the most people, scored as parcel pickup partners.
- Independent beauty boutiques to stock my brand: Independent boutiques with their owner and an approved wholesale pitch.
- Where to run my next pop-up store: The malls with the most young adults nearby, for a pop-up.
- Independent shops to sign up as marketplace sellers: Independent shops graded as marketplace sellers, with the owner.
- A rival brand’s new physical stores: A rival brand’s new stores and what is around them.
- Gift shops and home stores to stock my products: Independent gift and home stores graded as stockists, in a sheet every week.