Where to run my next pop-up store

What it does

Every quarter: malls in your city with the most people aged 20 to 39 living within 3 km, scored by xMap AI for a two-week pop-up, the best five written up for the marketing team.

In one sentence: Monthly on the 1st at 08:00, in Melbourne, find shopping malls in the area, count who lives around, work out new fields, score and rank them with xMap AI, sort them by fit score and keep the top 5, write a report with xMap AI, then email the list to you.

Why it is useful

A pop-up only pays off where the audience lives. This picks the malls by who is around them.

Who it is for

E-commerce & D2C brands. Online stores and direct-to-consumer brands choosing pickup points, stockists, pop-ups and cities, and keeping deliveries on time. Every use case for e-commerce & d2c

Best use cases

• A D2C fashion brand
• A beauty brand
• A tech accessories brand

What each run gives you

• An email

The time it saves

Monthly on the 1st at 08:00. Doing the same work by hand takes about 120 minutes each time, so it saves about 8 hours a month (an estimate). It is medium: 9 blocks.

The flow, block by block

1. On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
2. My cityWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
3. MallsxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
4. Who lives aroundxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
5. Young adults nearbyLogic · Calculated fieldAdds fields worked out from the others: a number, a text or a yes/no.
6. Score each mall with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
7. Best 5 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
8. Write the pop-up shortlistxMap AI · xMap LLMTell the AI what to do in plain words.
9. Email me the listAction · EmailSends one email per run with all the items, or one email per item.

Every block can be changed after you use the template: the city, the type of place, the score, where the results go.

Use it now

Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.