Universities for student pass partnerships
Universities with students nearby, offered a student pass partnership.
What it does
Every year: universities and colleges in your city with the students living around them, with the student services lead from Apollo and a pass partnership offer by xMap AI, into HubSpot.
In one sentence: Monthly on the 1st at 08:00, in Melbourne, find universities and colleges in the area, count who lives around, find the Student Services Director and Head of Student Experience with Apollo, write a summary of each with xMap AI, then create contact in HubSpot and email the list to you.
Why it is useful
Students are loyal riders when passes are easy. A partnership with the university brings them in.
Who it is for
Public transport & transit. Transit agencies, bus and rail operators and mobility planners placing stops, running services around disruptions and reaching riders. Every use case for public transport
Best use cases
- A transit agency
- A bike share operator
- A ride-hailing company
What each run gives you
- New leads in HubSpot
The time it saves
Monthly on the 1st at 08:00. Doing the same work by hand takes about 60 minutes each time, so it saves about 1 hours a month (an estimate). It is medium: 8 blocks.
The flow, block by block
- On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
- My cityWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
- Universities and collegesxMap data · Nearby placesPlaces around a point from xMap’s own places database (300M+ places, refreshed every month): pick the types of place (more than 5,000, such as Restaurant, Cafe, Pharmacy, Hospital or Gas station, or a whole group of them) and how far to look.
- Who lives aroundxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
- Student services lead from ApolloYour data · ApolloThe people to talk to at each company, and the company’s details, from your own Apollo account (apollo.io): decision makers by job title with their LinkedIn and work email; or the company’s size, industry, revenue and LinkedIn page; or a person from their email.
- Write the offer with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
- Add them to HubSpotApp · HubSpotPowerful CRM that offers tools for sales, customer service, and marketing automation.
- Email me the resultsAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Build your first flow in ten minutes: From a blank page to a flow that emails you a ranked list every morning.
- Ask the map a question: How many of a kind of place, how many people for each, and where the gaps are, answered on the spot.
- Count what is around each of your places: Competitors, footfall magnets or services within a distance of each site.
- Compare sites side by side: Two or three spots measured the same way, one column each, the best of every row marked and the best site and why.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Site selection: Choosing where to open a store, branch, clinic or facility.
- How to build a B2B lead list from the map: Every business of a type in your territory, with contacts, scored, in a sheet or CRM.
More for Public transport & transit
- On-demand minibus zones for older residents: Zones for an on-demand minibus where older people lack stops.
- Where new cycle lanes would be used most: Blocks ranked for new cycle lanes by young adults and cycling signs.
- Blocks with many people and few bus stops: Blocks with many people and few bus stops, for the network plan.
- Schools with many children and few bus stops: Schools with many children and few stops, for school bus routes.
- Park and ride sites at the edge of the city: Stations scored as park and ride sites.
- Malls far from stations, for shuttle partnerships: Malls far from stations, offered a shared shuttle.