Weather-triggered ads by city
A weather-matched ad line for each city every morning.
What it does
Every morning: today’s weather in each city in your table, and a creative line by xMap AI for hot, rainy or cold days, posted to the ads team on Slack.
In one sentence: Every day at 06:00, take your table, get the 1-day weather forecast, write a summary of each with xMap AI, then send message to a channel in Slack and email the list to you.
Why it is useful
Ads that match the day get clicked. A line for each city is ready by 6:00.
Who it is for
Marketing & agencies. Agencies and marketing teams looking for clients, targeting areas and watching reputations. Every use case for marketing & agencies
Best use cases
- A performance marketing team
- A beverage brand
- An apparel retailer
What each run gives you
- A Slack post
The time it saves
Every day at 06:00. Doing the same work by hand takes about 30 minutes each time; it runs about 30 times a month, so it saves about 15 hours a month (an estimate). It is easy: 6 blocks.
The flow, block by block
- Every morningTrigger · ScheduleStarts the flow on a timetable.
- Our ad citiesYour data · My dataBrings in a table you uploaded or a list you saved on the My data page: your stores, customers, target accounts or sites.
- Forecast for 1 daysxMap data · Weather forecastThe weather forecast (Open-Meteo, from national weather services) for up to 16 days: temperature, rain, wind and UV.
- Write the ad line with xMap AIxMap AI · xMap LLMTell the AI what to do in plain words.
- Post the lines to the ads teamApp · SlackChannel-based messaging platform
- Email me the resultsAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Build your first flow in ten minutes: From a blank page to a flow that emails you a ranked list every morning.
- Enrich a list once: A CSV of addresses or companies back with phone, website, rating and an AI score.
- Weather forecast: Up to 16 days for each place or city.
- Your own tables and lists (My data): Upload a CSV, save lists of results, and use them in flows.
- How to score candidate store sites: Compare sites on residents, competitors and neighbours, with an AI score and a reason.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Site selection: Choosing where to open a store, branch, clinic or facility.
More for Marketing & agencies
- Reputation programme for my clients: A full reputation programme for every client: ratings watched, an action plan and a review request, daily.
- Businesses with low ratings and no website: Local businesses with weak ratings and no website, with the owner, as agency prospects.
- Companies hiring marketers need an agency: Companies hiring marketers, with the marketing lead and a pitch for agency support.
- Welcome offers for newly opened businesses: A welcome offer for every new business, into HubSpot, with a follow-up three days later.
- Best-of list for a local blog post: A best-of list for your city blog every month: the top 10 places with a blurb each and an introduction.
- Best neighbourhoods to target ads around a store: The 20 blocks with the most adults around each store, for your ad targeting.