Where to recruit riders
The blocks with the most young adults, for rider recruitment.
What it does
Every month: the blocks of your city with the most people aged 20 to 29, the 20 best for rider recruitment ads and flyers, emailed with a map for the rider acquisition team.
In one sentence: Monthly on the 1st at 08:00, in Cairo, count who lives around, sort them by age_20_29 and keep the top 20, then show them on a map and email the list to you.
Why it is useful
Riders are mostly young and local. Ads where they live bring more sign-ups for less.
Who it is for
Food delivery & quick commerce. Delivery apps, quick commerce and courier operations signing restaurants and shops, placing dark stores and keeping riders safe and on time. Every use case for food delivery & quick commerce
Best use cases
- A delivery app’s rider acquisition team
- A courier company
- A staffing agency for riders
What each run gives you
- A map
- An email
The time it saves
Monthly on the 1st at 08:00. Doing the same work by hand takes about 60 minutes each time; it runs about 1 time a month, so it saves about 1 hours a month (an estimate). It is easy: 6 blocks.
The flow, block by block
- On the 1st of every monthTrigger · ScheduleStarts the flow on a timetable.
- My cityWhere · Area of interestSets where the flow looks: countries, cities or specific places, or areas you draw on a map.
- People in every block of the cityxMap data · DemographicsWho lives in an area: the number of residents, men and women, and nine age groups, from xMap’s population grid (hexagons of about 0.1 km², about 100 countries).
- Best 20 firstLogic · Sort and limitPuts the items in order, and can keep only the first ones: the 10 best rated, the 20 nearest, the highest fit scores.
- Show them on a mapAction · Show on a mapShows the results as points on a map, with the area of interest.
- Email me the listAction · EmailSends one email per run with all the items, or one email per item.
Every block can be changed after you use the template: the city, the type of place, the score, where the results go.
Use it now
Answer a few questions, enter your work email, and it runs in your own account, kept running until you pause it. Use this template.
How to set it up
- Ask the map a question: How many of a kind of place, how many people for each, and where the gaps are, answered on the spot.
- Count what is around each of your places: Competitors, footfall magnets or services within a distance of each site.
- Demographics: who lives there: Residents by sex and age around a place or in an area.
- Compare sites side by side: Two or three spots measured the same way, one column each, the best of every row marked and the best site and why.
- Location intelligence: Using where things are, and what is around them, to make business decisions.
- Catchment area: The area a store or service draws its customers from.
- Drive time vs radius: Two ways to draw the area around a site, and when each is good enough.
More for Food delivery & quick commerce
- Well-loved restaurants that likely do not deliver yet: Well-loved restaurants likely without delivery, with the owner.
- Where to put the next dark store: Blocks with many people and few shops, for the next dark store.
- Rider rest hubs where restaurants cluster: Spots where restaurants cluster, for rider rest hubs.
- Campuses with the most students nearby, for promos: Campuses ranked by the students living nearby, for promos.
- Field sales routes to sign up new restaurants: New independent restaurants shared between your field reps in the best visiting order.
- Independent grocers, butchers and fruit shops for quick commerce: Independent grocers, butchers and fruit shops graded as partners.