The forty clinics that need a visit
Amani is a medical rep for a pharmaceutical company, covering four hundred clinics and pharmacies across Nairobi. She can see eight a day. So which eight? She goes back to the doctors she knows, and some clinics have not seen her since March. Meanwhile the busiest clinics in Kilimani have never heard her name. With xMap Flows, Amani built Badger. Every Sunday evening, Badger looks at every clinic and pharmacy in her area, matches them with her visit log, counts the weeks since she was last there, asks Jev how much each one needs a visit, keeps the top forty, plans the shortest drive, and puts the week in her calendar. This week, Badger gave her forty visits. Twelve are busy clinics she had not seen since spring, and three are big pharmacies she had never walked into. Her driving fell by a third, and within two months her orders in Westlands doubled. Amani used to visit the clinics she remembered. Now she visits the ones that need her.
Scenarios and figures in the films are modelled to show what a flow produces. None describes a named customer.