First call to every aged-care home short of nurses
Ruby leads the healthcare desk at one of Australia’s largest staffing agencies, in Sydney. She places nurses in aged-care homes. Every morning her team trawls job sites for homes that need nurses. By the time they call, the ad is a week old and another agency has filled it. And when they do get through, it is to reception, not the director of nursing. With xMap Flows, Ruby built Beacon. Every weekday at half past six, across greater Sydney, Beacon finds every aged-care home that posted a nursing job overnight, skips the homes already on the books, puts the fifteen hardest roles to fill first, finds the director of nursing at each, and writes to each one, once Ruby approves the note. At seven, Beacon has eighteen homes that posted overnight. The fifteen hardest to fill each get a note to the director of nursing, with three nurses ready to start. By lunch, six directors have replied, and four nurses are placed by Friday. By the time rivals read the ad, Ruby’s note is already in the inbox.
Scenarios and figures in the films are modelled to show what a flow produces. None describes a named customer.