The client hears about every rival gym first
Wing is a consultant at a global strategy firm in Hong Kong. Her client, a European gym chain, is choosing districts for its first ten clubs. Every Friday the client asks what changed in the market. Wing spends a whole day checking rival gyms district by district. She still missed a big studio in Causeway Bay closing, and the client heard it from a landlord first. With xMap Flows, Wing built Tally. Every Friday at two, across nine districts, Tally lists every gym and fitness studio, spots the ones that closed or slipped in rating, writes what each change means for the client, and sends the note from Wing’s inbox. This Friday, Tally finds two studios closed in Causeway Bay and a rival slipping in Mong Kok. Wing’s note is with the client by three, with a map. The client moves its first club to Causeway Bay, where the gap just opened. Wing’s client used to hear the news from landlords. Now landlords hear it from them.
Scenarios and figures in the films are modelled to show what a flow produces. None describes a named customer.