Every cake order answered while she bakes

Sofia bakes celebration cakes in her kitchen in Chapinero, Bogota. Every single order comes in on WhatsApp. Forty messages a day: prices, flavours, can you deliver to Usaquén on Saturday? She answers with flour on her hands, hours late. By then, half the customers have ordered somewhere else, and the birthday is gone. With xMap Flows, Sofia built Anchor. When a customer writes on WhatsApp, Anchor reads the message and answers in Sofia’s own warm way, checks her cakes, prices and delivery days, writes each confirmed order into her order book, and replies in the same chat within a minute. Today, Anchor answers thirty-eight messages while Sofia bakes. Twelve become orders, each already in her book with the flavour, the date and the address. Sofia reads the book twice a day, once at noon and once at six. Sofia’s hands stay in the dough. Her customers never wait.

The story in words