Website questions that become showroom visits
Ava runs digital for a furniture brand with nine showrooms across Los Angeles. Shoppers see a sofa they like on the website, but they cannot tell which showroom has it. They send an email, wait a day for the answer, and lose interest. Of every hundred people who ask, only four ever walk into a showroom. With xMap Flows, Ava built Host. When a visitor asks on the website, Host finds out what they love and where they live, checks which showroom nearby has it on the floor, books them a visit with a designer, and answers right there in the chat, in seconds. On Saturday, a couple in Santa Monica asks about a green velvet sofa. Host tells them it is on the floor in Venice, ten minutes away, and books them in at two. Now eighteen of every hundred who ask come in. Ava’s website stopped answering questions. It started opening doors.
Scenarios and figures in the films are modelled to show what a flow produces. None describes a named customer.