New stores where people reach for reading glasses

Showcases137 films Try this flow

1:12 · Mumbai · Eyewear retail, Retail & consumer goods, Schedule, Area of interest, Demographics, Nearby places, Calculated field, Sort and limit, Make a report, eyewear optician glasses retail chain expansion new stores site selection residents over forty mumbai india thane chembur demographics nearby places make a report

Priya plans new stores for an eyewear chain in Mumbai. She has the budget for six openings this year. Reading glasses sell to people over forty, but her shortlist comes from brokers and gut feeling. Two stores opened last year in suburbs full of students and young families. One has already closed, and the other barely pays its rent. With xMap Flows, Priya built Keystone. Every quarter, across twelve Mumbai suburbs, Keystone counts the people over forty who live there, finds the opticians already open, works out the over-forties for each optician, keeps the six best, and makes the report for the board. This quarter, Keystone puts Thane and Chembur on top: about nine thousand people over forty for every optician, three times the city average. Priya walks into the board meeting with one report and leaves with six approvals. Priya stopped guessing where customers live. Now she opens where they squint.

The story in words

Scenarios and figures in the films are modelled to show what a flow produces. None describes a named customer.