Every new bar on a rep’s list by Monday

Mateo leads sales at a craft brewery in Monterrey. Four reps sell his beer to bars and restaurants across the city. New bars open every week in San Pedro and Barrio Antiguo, and his reps hear about them late. Two reps visited the same bar last Thursday. Nobody visited the new rooftop bar in Cumbres, and a big brewer put its taps in first. With xMap Flows, Mateo built Radar. Every Monday at seven, across metro Monterrey, Radar finds the bars and gastropubs that opened recently, keeps only the ones it has not seen before, puts the best rated first, splits them fairly between the four reps by area, and emails each rep their own list. On Monday, Radar finds eleven new bars. Each rep gets two or three, close together, with the address and the rating. No double visits, no missed openings. By Friday, seven of the eleven are pouring Mateo’s beer. Mateo’s reps stopped chasing rumours. Now they arrive before the paint dries.

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