A villa priced on real sales, the same afternoon

Layla is an independent estate agent in Jeddah. She sells villas along the north coast, from Al Shati to Obhur. When a seller calls, she has a day to name a price. She rings other agents and reads listing prices, which run far above what homes really sell for. Last spring she priced one too high, it sat for four months, and the seller left. With xMap Flows, Layla built Gauge. When she adds a seller to her sheet, Gauge pulls every villa sale recorded in that district in the last three months, keeps the ones of a similar size, works out the middle price per metre, writes a short note on what the villa should fetch, and sends it to her inbox. Ten minutes after a seller calls, Layla has the note: eleven villas of that size sold in the district this quarter, at a middle price of about five thousand riyals a metre. She calls back the same afternoon, with real sales to show. Layla no longer guesses a price. She shows the sales that set it.

The story in words