New block: Demographics
- Demographics tells you who lives around a place or in an area: residents, men and women, and nine age groups, from xMap’s population grid of small hexagons (about 0.1 km²), covering about 100 countries.
- Put it after places to give each one the people living within 500 m to 8 km, or after an Area of interest for the totals of each city or area, or every hexagon for a heat map.
- New template: Who lives around new places. Its page under Blocks has a short film and seven ways teams use it.
How to use it
Ask the map a questionHow many of a kind of place, how many people for each, and where the gaps are, answered on the spot.Count what is around each of your placesCompetitors, footfall magnets or services within a distance of each site.Demographics: who lives thereResidents by sex and age around a place or in an area.Compare sites side by sideTwo or three spots measured the same way, one column each, the best of every row marked and the best site and why.