A factory hiring is a factory ready to buy

Marek sells used machine tools in Krakow, on his own. Lathes, mills and presses, mostly to factories in southern Poland. A factory buys a machine about once in five years, and nobody tells him when. Marek cold-calls from an old list of three hundred plants. Nine in ten say no. When one is really ready to buy, a bigger dealer usually got there first. With xMap Flows, Marek built Radar. Every Monday at seven, Radar finds the factories around Krakow hiring engineers and machine operators, looks each one up on the map, skips the ones already in his customer list, reads each job ad for the machines they run, keeps the best ten, and emails him the week’s calls. This Monday, Radar finds twenty-three factories hiring. One in Wieliczka wants three machine operators for a new line. Marek calls before nine, and on Friday he sells them two used lathes. A job ad is a factory saying it is growing. Radar makes sure Marek hears it.

The story in words