The tutoring school that answers parents at midnight

Nisha owns a small English tutoring school in Colombo, with three branches across the city. Parents ask the same things every night: which class fits a ten year old, what it costs, which branch is closest. She answers from her phone until midnight. The ones she reaches at breakfast have often signed up somewhere else. With xMap Flows, Nisha built Compass. When a parent writes on her website, Compass answers in her own warm words, checks her classes, fees and branches, logs every parent who wants a trial, and replies right there in the chat. Last week Compass answered one hundred and forty parents, most of them after nine at night. Thirty one booked a free trial class. Nisha now spends her evenings with her own children. Nisha still answers every parent. She just stopped doing it at midnight.

The story in words