New corporate accounts, before the hotel across the road

Isla leads corporate sales at a big hotel near Haymarket in Edinburgh. Business travellers fill her rooms from Monday to Thursday. Her best accounts are companies growing in the city, but she finds them by chance. Last year, a tech firm hired eighty people and booked every interview guest at the hotel across the road. Isla heard about it from the doorman. With xMap Flows, Isla built Envoy. Every Monday at eight, Envoy finds the companies hiring in Edinburgh, finds each one’s office, measures how far it is from the hotel, keeps the ones within two kilometres, skips the companies already on contract, finds the office manager, and sends a first hello. This Monday, Envoy finds thirty-one companies hiring within two kilometres. A software firm in the Quartermile wants fifty engineers. Isla’s hello lands on Tuesday, and by Friday they have signed for every interview guest this spring. Isla used to hear about new accounts from the doorman. Now she hears first.

The story in words