Site selection and expansion
Choosing where to open next, comparing sites and watching a market after you open.
A site selection checklist built on location dataEight checks to run on every candidate site before a viewing: reach, residents, rivals, anchors, access, charging and change over time, plus what only a visit can tell.Site selection and expansion · 2 November 2026 · 4 min readAfter you open: how to keep watching the market around a new siteThe site study starts to age on opening day. What to watch around a new store in its first year, how often to look, and how an AI employee can do the looking.Site selection and expansion · 2 November 2026 · 7 min readEntering a new city: a step-by-step market read before you commitBefore you open, hire or spend in a new city, read its market in order: how many rivals, who they are, how they are rated, where they are fewest and who lives there.Site selection and expansion · 2 November 2026 · 6 min readHow many competitors is too many near a new site?There is no magic number. How to judge competition around a site by people per competitor, the quality of rivals, new arrivals and your own best branches.Site selection and expansion · 2 November 2026 · 5 min readHow to compare three candidate sites side by sideMeasure two or three spots the same way, in one table: people, rivals, roads and more, the best value of each row marked, and a verdict you can check against the figures.Site selection and expansion · 2 November 2026 · 5 min readHow to plan franchise territories with places and population dataA fair franchise territory balances the people living in it against the rivals already trading there. How to draw territories from population and place counts.Site selection and expansion · 2 November 2026 · 6 min readProperty listings and owner records in a site search: what they addWhere xMap Flows can add rents, sale prices and owners to a site search: listings in the United States and Japan, and county property records in parts of the US.Site selection and expansion · 2 November 2026 · 6 min readWhite space analysis: finding where a brand is missingHow to find the parts of a city where people are but your brand is not: mapping demand, measuring distance to your nearest branch, and ruling out false gaps.Site selection and expansion · 2 November 2026 · 4 min readWill a new branch take customers from your own stores?Cannibalisation explained: how to measure the overlap between a new branch's reach and your existing ones, and when sharing customers is worth it.Site selection and expansion · 2 November 2026 · 4 min read
Put it to work
Every article here is something an AI employee in xMap Flows can do for you on live data.